Real estate photography: 5 tips to improve your sales
Posted: Tue Dec 10, 2024 5:02 am
As a real estate agent, your goal is to make buyers see the great potential of the property, which is achieved with images that show its best features and bring the listing to life. Therefore, when it comes to attracting interest in a property, a good photograph of the property is key.
With that said, here are five real estate photography tips to remember.
1. Location, location, location
Every real estate agent knows that a panoramic view adds a lot of value to a property. So remember to take a stunning and inspiring real estate photo before you step into the driveway. Take advantage of the views and surroundings to highlight the potential of the site.
Take advantage of the weather or the season of the year : autumn and winter are the ideal settings for an advertisement in which you want to highlight the warmth and welcoming atmosphere of a property, while the summer climate favors a spacious and well-lit property.
Likewise, if the garden or the exterior is one of the main features of the house, take photos of it.
2. Good lighting is essential in real estate photography
Natural light is the best for taking good photos. If you are going to take photos outside, try to have the sun behind you so that the light doesn't affect you.
Also try to take the photos on a bright, clear day , because bad weather will not do you any favors when it comes to attracting buyers. Put aside your real estate agent role and think about what works best from the buyer's point of view.
Late morning and early afternoon are the ideal times of day because the sun is at its brightest and you don't have to worry as much about shadows – which is something you only notice in the last photos when it's already too late. Although sunset is very beautiful, it is a difficult time to photograph and the quality of the images can be very low.
If a room has plenty of natural light, take chinese overseas europe database advantage of it. In darker rooms where you have to use artificial lighting or flash, be careful not to create strange shadows. Whenever possible, use a post-production editing tool to match the lighting and ensure perfect real estate photography.
3. Use furniture and decoration
Your ultimate goal as a real estate agent is to sell a property, and that means selling an idea that inspires your buyer. Your job is to make your client feel like they want to live there, so use furniture and decor to make the place appealing.
It's true that a photo with a more minimalist look serves as a blank canvas for the client to project their own ideas onto the space, but cozy decoration is what gives a property a sense of charm.
If possible, arrange furniture and rearrange objects in the house to use as photo props. Again, forget about your position as a real estate agent and put yourself in the client's shoes: your goal is to capture all the reasons why a buyer should fall in love with the room in a single photo.
This may be common sense, but it will make all the difference: check that the property is clean and tidy before taking your real estate photography.
This means hiding any clutter, making sure all furniture is neatly arranged and removing any items that don't sell the image. For example, replace the mail on the table with a book from the bookshelf. Pay close attention to the kitchen and bathroom, two rooms where cleanliness is essential. Make sure all mirrors and surfaces are clean and remove any toiletries or cleaning supplies.
4. Angles are important
Place your camera in a corner of the room to capture all of its dimensions. You can even take the photo from inside the door frame and capture three walls of the room, to make the space look better. Take photos horizontally, not vertically.
Even if you're not a professional photographer, it's worth investing in a wide-angle lens , as it helps to highlight the space in your home. Regular lenses can't cover the entire width of a room like a wide-angle lens can, so the room's great potential won't come through in your photos.
Take the photo from waist level, not eye level . While it may seem like the most natural thing to do to take a photo from the perspective you see them, shooting from higher up distorts the lines in the image that subconsciously appear to be the human eye's. These lines—tables, mirror frames, and other shapes that make up the composition of a real estate photo—are not noticeable in real life, but are often visible on camera.
A bad angle can create an overall feeling of imbalance that can work against you, so try to take the photo from below so that all the lines in the frame look straight . If possible, use a tripod to take stable, well-angled photos.
5. Use editing tools
Editing your photos with an editing program can correct lighting problems and distorted lines. And don't worry, you don't need to be an expert in editing programs to be a good real estate agent!
In fact, there are plenty of apps on the real estate market that can improve your photos without much guidance. Download a few, try them out, and see which one you find easiest.
After choosing your favorite, just keep in mind that you have to pass your real estate photography through it before publishing it.
With that said, here are five real estate photography tips to remember.
1. Location, location, location
Every real estate agent knows that a panoramic view adds a lot of value to a property. So remember to take a stunning and inspiring real estate photo before you step into the driveway. Take advantage of the views and surroundings to highlight the potential of the site.
Take advantage of the weather or the season of the year : autumn and winter are the ideal settings for an advertisement in which you want to highlight the warmth and welcoming atmosphere of a property, while the summer climate favors a spacious and well-lit property.
Likewise, if the garden or the exterior is one of the main features of the house, take photos of it.
2. Good lighting is essential in real estate photography
Natural light is the best for taking good photos. If you are going to take photos outside, try to have the sun behind you so that the light doesn't affect you.
Also try to take the photos on a bright, clear day , because bad weather will not do you any favors when it comes to attracting buyers. Put aside your real estate agent role and think about what works best from the buyer's point of view.
Late morning and early afternoon are the ideal times of day because the sun is at its brightest and you don't have to worry as much about shadows – which is something you only notice in the last photos when it's already too late. Although sunset is very beautiful, it is a difficult time to photograph and the quality of the images can be very low.
If a room has plenty of natural light, take chinese overseas europe database advantage of it. In darker rooms where you have to use artificial lighting or flash, be careful not to create strange shadows. Whenever possible, use a post-production editing tool to match the lighting and ensure perfect real estate photography.
3. Use furniture and decoration
Your ultimate goal as a real estate agent is to sell a property, and that means selling an idea that inspires your buyer. Your job is to make your client feel like they want to live there, so use furniture and decor to make the place appealing.
It's true that a photo with a more minimalist look serves as a blank canvas for the client to project their own ideas onto the space, but cozy decoration is what gives a property a sense of charm.
If possible, arrange furniture and rearrange objects in the house to use as photo props. Again, forget about your position as a real estate agent and put yourself in the client's shoes: your goal is to capture all the reasons why a buyer should fall in love with the room in a single photo.
This may be common sense, but it will make all the difference: check that the property is clean and tidy before taking your real estate photography.
This means hiding any clutter, making sure all furniture is neatly arranged and removing any items that don't sell the image. For example, replace the mail on the table with a book from the bookshelf. Pay close attention to the kitchen and bathroom, two rooms where cleanliness is essential. Make sure all mirrors and surfaces are clean and remove any toiletries or cleaning supplies.
4. Angles are important
Place your camera in a corner of the room to capture all of its dimensions. You can even take the photo from inside the door frame and capture three walls of the room, to make the space look better. Take photos horizontally, not vertically.
Even if you're not a professional photographer, it's worth investing in a wide-angle lens , as it helps to highlight the space in your home. Regular lenses can't cover the entire width of a room like a wide-angle lens can, so the room's great potential won't come through in your photos.
Take the photo from waist level, not eye level . While it may seem like the most natural thing to do to take a photo from the perspective you see them, shooting from higher up distorts the lines in the image that subconsciously appear to be the human eye's. These lines—tables, mirror frames, and other shapes that make up the composition of a real estate photo—are not noticeable in real life, but are often visible on camera.
A bad angle can create an overall feeling of imbalance that can work against you, so try to take the photo from below so that all the lines in the frame look straight . If possible, use a tripod to take stable, well-angled photos.
5. Use editing tools
Editing your photos with an editing program can correct lighting problems and distorted lines. And don't worry, you don't need to be an expert in editing programs to be a good real estate agent!
In fact, there are plenty of apps on the real estate market that can improve your photos without much guidance. Download a few, try them out, and see which one you find easiest.
After choosing your favorite, just keep in mind that you have to pass your real estate photography through it before publishing it.