Real estate acquisition: 21 ways to generate leads
Posted: Tue Dec 10, 2024 4:53 am
One of the biggest challenges in the daily work of agents is to maintain their real estate acquisition while serving all their current clients. They have to worry about providing a good service in the present and they also have to look to the future. And when they have a little time to spare, the debate arises on how to capture real estate leads.
But did you know that if you diversify your lead generation for the real estate sector, you can reach very diverse profiles of potential clients? You contact those who are tech-savvy and those who prefer to use traditional communication methods, those who want to buy, sell or rent, those who are looking for a new home for their family and those who want to invest, as well as those who have a rough budget and those who have no limits.
If you don't work with a very specific niche, this diversification can help you sell faster because your property portfolio is complemented by home buyers. That is, there will always be someone willing to sell a property that is ideal for another client's needs.
So, to help you in this task, here is a complete list of ways to generate real estate leads and make real estate acquisition more diversified.
How to boost your real estate acquisition
1. Offering a real estate valuation calculator
With the CASAFARI Lead Magnet you can provide your clients with an online property valuation. Real estate leads will have to add their contact information and details about their property (or the property they are looking for), so that our tool can find the most accurate comparables from over 200 million listings in more than 30,000 sources.
Once the properties have been compared, the property valuation calculator will produce a quick report on the optimal sales price to match the reality of the real estate market.
For your potential clients, it is a way to obtain very useful and free information. For you, you get a tool designed specifically for real estate acquisition, increasing your portfolio of real estate leads without any effort 24 hours a day. Another interesting feature is that you receive all the information about the property that the potential client has provided, already classifying this lead.
The CASAFARI Lead Magnet can be embedded in your website or found on a microsite tailored to your needs.
Leads Magnet: convert leads into real estate sellers and buyers with CASAFARI
Take over the real estate market with CASAFARI
Finding potential clients at real estate events
Every social gathering is an opportunity to network and hand out business cards, thereby earning more income. Photo by HIVAN ARVIZU @soyhivan on Unsplash
2. Handing out business cards
This may seem pretty common, right? Every real estate agent knows that they have to have a few cards on hand so they can hand them out when they go out to dinner with friends, to a get-together with the neighbors, to a friend of their children's birthday party, or to any other social event. You might, by chance, find someone who needs your services and who becomes a real estate lead.
But here's the trick: your business card should not only include your name, mobile phone number, email address and company. Don't just add your contact information: offer your audience a way to contact you through other communication channels where they can find interesting information about your business.
You can use a QR code to direct them to other properties chinese overseas canada database on your website, to a property valuation calculator so they know the average selling price of their home, to interesting articles on your blog, to your Instagram profile to offer them useful information, etc.
This way, if those real estate leads forget where they put your business card, at least they will have other ways to contact you, learn about your work and start to trust you as a professional.
3. Creating content on social media
Real estate marketing [w1] is a very useful resource for real estate agents: it allows them to develop a personal brand, strengthen relationships with potential clients and close more deals.
If you create content that is of interest to buyers and sellers, landlords and tenants, you not only position yourself as an expert in the real estate market, but you also reach more people. The public will share the posts, introducing you to new followers. They will tag their friends and learn about your work. Naturally, you will attract people who are interested in the topics you talk about.
And of course, this can turn into real estate leads when they ask you for help via private messages, in the comments, or when they send you an email based on the trust you have earned.
Your content can promote the properties in your portfolio, let clients know what to look for when viewing a property, help them understand the paperwork involved in buying and selling property, and much more.
4. Advertising your property portfolio on real estate portals
Another well-known way of working on property acquisition is to publish the latest news about your property portfolio on specific real estate portals. This is very important because these are usually the first places buyers go when looking for a new home and because they can attract real estate leads that would not otherwise find you.
But it's also important to analyze how you're doing. To perform well in this environment, your ads need to have a few characteristics, such as:
Attractive titles;
Detailed descriptions;
High quality visual resources;
Updated contact information.
Real estate portals: 5 tips to attract more potential clients
Take over the real estate market with CASAFARI
5. Updating your real estate website
In addition to giving credibility to your business, having a real estate website has many advantages . For example, it allows direct communication with real estate leads. But there are two very important reasons to have your own platform
First and foremost, it's your own channel of communication. If your Instagram profile were to stop showing your content to your followers or be replaced by a new social media outlet, for example, you'd still have a place where all the information about your work is safe and sound. On this medium, you're the one who sets the rules, so you can decide what gets posted and what doesn't.
On the other hand, you can use marketing techniques to make your content visible in search engines. This way, you can appear in Google searches made by potential buyers of homes near your business. In other words, you will be attracting real estate leads without spending a single cent.
Additionally, it is always helpful to keep your website up to date in case past clients recommend you to new people who might look you up on your website.
6. Advertising on Google Ads
And since we're talking about Google, you can also invest in advertising your work on Google through ads. You can advertise the real estate agency's website, your microsite with the property valuation calculator, or even a specific property. Here are some examples:
But did you know that if you diversify your lead generation for the real estate sector, you can reach very diverse profiles of potential clients? You contact those who are tech-savvy and those who prefer to use traditional communication methods, those who want to buy, sell or rent, those who are looking for a new home for their family and those who want to invest, as well as those who have a rough budget and those who have no limits.
If you don't work with a very specific niche, this diversification can help you sell faster because your property portfolio is complemented by home buyers. That is, there will always be someone willing to sell a property that is ideal for another client's needs.
So, to help you in this task, here is a complete list of ways to generate real estate leads and make real estate acquisition more diversified.
How to boost your real estate acquisition
1. Offering a real estate valuation calculator
With the CASAFARI Lead Magnet you can provide your clients with an online property valuation. Real estate leads will have to add their contact information and details about their property (or the property they are looking for), so that our tool can find the most accurate comparables from over 200 million listings in more than 30,000 sources.
Once the properties have been compared, the property valuation calculator will produce a quick report on the optimal sales price to match the reality of the real estate market.
For your potential clients, it is a way to obtain very useful and free information. For you, you get a tool designed specifically for real estate acquisition, increasing your portfolio of real estate leads without any effort 24 hours a day. Another interesting feature is that you receive all the information about the property that the potential client has provided, already classifying this lead.
The CASAFARI Lead Magnet can be embedded in your website or found on a microsite tailored to your needs.
Leads Magnet: convert leads into real estate sellers and buyers with CASAFARI
Take over the real estate market with CASAFARI
Finding potential clients at real estate events
Every social gathering is an opportunity to network and hand out business cards, thereby earning more income. Photo by HIVAN ARVIZU @soyhivan on Unsplash
2. Handing out business cards
This may seem pretty common, right? Every real estate agent knows that they have to have a few cards on hand so they can hand them out when they go out to dinner with friends, to a get-together with the neighbors, to a friend of their children's birthday party, or to any other social event. You might, by chance, find someone who needs your services and who becomes a real estate lead.
But here's the trick: your business card should not only include your name, mobile phone number, email address and company. Don't just add your contact information: offer your audience a way to contact you through other communication channels where they can find interesting information about your business.
You can use a QR code to direct them to other properties chinese overseas canada database on your website, to a property valuation calculator so they know the average selling price of their home, to interesting articles on your blog, to your Instagram profile to offer them useful information, etc.
This way, if those real estate leads forget where they put your business card, at least they will have other ways to contact you, learn about your work and start to trust you as a professional.
3. Creating content on social media
Real estate marketing [w1] is a very useful resource for real estate agents: it allows them to develop a personal brand, strengthen relationships with potential clients and close more deals.
If you create content that is of interest to buyers and sellers, landlords and tenants, you not only position yourself as an expert in the real estate market, but you also reach more people. The public will share the posts, introducing you to new followers. They will tag their friends and learn about your work. Naturally, you will attract people who are interested in the topics you talk about.
And of course, this can turn into real estate leads when they ask you for help via private messages, in the comments, or when they send you an email based on the trust you have earned.
Your content can promote the properties in your portfolio, let clients know what to look for when viewing a property, help them understand the paperwork involved in buying and selling property, and much more.
4. Advertising your property portfolio on real estate portals
Another well-known way of working on property acquisition is to publish the latest news about your property portfolio on specific real estate portals. This is very important because these are usually the first places buyers go when looking for a new home and because they can attract real estate leads that would not otherwise find you.
But it's also important to analyze how you're doing. To perform well in this environment, your ads need to have a few characteristics, such as:
Attractive titles;
Detailed descriptions;
High quality visual resources;
Updated contact information.
Real estate portals: 5 tips to attract more potential clients
Take over the real estate market with CASAFARI
5. Updating your real estate website
In addition to giving credibility to your business, having a real estate website has many advantages . For example, it allows direct communication with real estate leads. But there are two very important reasons to have your own platform
First and foremost, it's your own channel of communication. If your Instagram profile were to stop showing your content to your followers or be replaced by a new social media outlet, for example, you'd still have a place where all the information about your work is safe and sound. On this medium, you're the one who sets the rules, so you can decide what gets posted and what doesn't.
On the other hand, you can use marketing techniques to make your content visible in search engines. This way, you can appear in Google searches made by potential buyers of homes near your business. In other words, you will be attracting real estate leads without spending a single cent.
Additionally, it is always helpful to keep your website up to date in case past clients recommend you to new people who might look you up on your website.
6. Advertising on Google Ads
And since we're talking about Google, you can also invest in advertising your work on Google through ads. You can advertise the real estate agency's website, your microsite with the property valuation calculator, or even a specific property. Here are some examples: