When will online media kill television
Posted: Tue Jul 01, 2025 9:25 am
Fuji TV's efforts should inspire other stations. In March, NHK's flagship program "Close-up Gendai" collaborated with Niconico to broadcast the show, which was an unprecedented move. As mentioned above, the live broadcast of a TV station's special program on the earthquake disaster on Niconico was also a novel attempt.
Amuse: Digitalization makes it easy to send out your own information. Founded in 1978. Artists include Southern All Stars and Fukuyama Masaharu. Sales revenue: 28.7 billion yen (fiscal year ending March 2010). Pictured is the iPhone app "Begin's Song Sanshin" (350 yen), supervised by "Begin," a group affiliated with the company. The game involves playing the sanshin along to music, and sold about 5,000 copies in the first month after its release.
Enlarge photo
Amuse : Digitalization makes it easy to send your own information
Founded in 1978. Southern All Stars and Masaharu remove background image Fukuyama are among its artists. Sales revenue: 28.7 billion yen (fiscal year ending March 2010). The photo shows the iPhone app "Begin's Song Sanshin" (350 yen), supervised by "Begin," a group affiliated with the company. It's a game where you play the sanshin along to the music, and sold about 5,000 copies in the first month after its release.
"The Internet is like a road. It is an infrastructure that anyone can use, so television stations and newspapers should think about how to use it effectively. There is no benefit to taking a negative attitude without trying it," says Natsuno.
Furthermore, the development of low-cost infrastructure has made it possible for creators to deliver content directly to users without going through mass media.
Miyakoshi Toshio, an executive officer at Amuse, whose artists include Southern All Stars and Fukuyama Masaharu, said, "Our mission is to select the media and deliver it to users in the most optimal way. We are in a transitional period now, but we are also trying to develop an all-inclusive model of planning, producing, and directly selling digital content. Another advantage of having artists under our management is that we can properly control rights and return profits to them."
Management companies with organizational strength like Avex and Rakuten can also take on the functions of content production and distribution that have traditionally been handled by TV stations. The business model of terrestrial TV, which has reigned as the strongest platform for the past 50 years, is at a major turning point.
Natsuno advises, "Rather, see this as an opportunity."
"Organisms that do not adapt to changes in the environment will go extinct. This is not just true for TV stations. It's the same for all companies."
Amuse: Digitalization makes it easy to send out your own information. Founded in 1978. Artists include Southern All Stars and Fukuyama Masaharu. Sales revenue: 28.7 billion yen (fiscal year ending March 2010). Pictured is the iPhone app "Begin's Song Sanshin" (350 yen), supervised by "Begin," a group affiliated with the company. The game involves playing the sanshin along to music, and sold about 5,000 copies in the first month after its release.
Enlarge photo
Amuse : Digitalization makes it easy to send your own information
Founded in 1978. Southern All Stars and Masaharu remove background image Fukuyama are among its artists. Sales revenue: 28.7 billion yen (fiscal year ending March 2010). The photo shows the iPhone app "Begin's Song Sanshin" (350 yen), supervised by "Begin," a group affiliated with the company. It's a game where you play the sanshin along to the music, and sold about 5,000 copies in the first month after its release.
"The Internet is like a road. It is an infrastructure that anyone can use, so television stations and newspapers should think about how to use it effectively. There is no benefit to taking a negative attitude without trying it," says Natsuno.
Furthermore, the development of low-cost infrastructure has made it possible for creators to deliver content directly to users without going through mass media.
Miyakoshi Toshio, an executive officer at Amuse, whose artists include Southern All Stars and Fukuyama Masaharu, said, "Our mission is to select the media and deliver it to users in the most optimal way. We are in a transitional period now, but we are also trying to develop an all-inclusive model of planning, producing, and directly selling digital content. Another advantage of having artists under our management is that we can properly control rights and return profits to them."
Management companies with organizational strength like Avex and Rakuten can also take on the functions of content production and distribution that have traditionally been handled by TV stations. The business model of terrestrial TV, which has reigned as the strongest platform for the past 50 years, is at a major turning point.
Natsuno advises, "Rather, see this as an opportunity."
"Organisms that do not adapt to changes in the environment will go extinct. This is not just true for TV stations. It's the same for all companies."