Since you are active on more than one social media platform, it is important to connect and cross-promote your networks. This way, your followers will be able to connect with other platforms and consume the content you share more easily.
One great tip is to create your own personal website and promote all your social media links through various channels . Exit Intent Popups . Also, make sure your website has other USPs than your business.
An example belize phone numbers here is the personal website of Des Traynor, founder of Intercom, a customer communication platform. On his personal website, he consolidates his online presence, but he primarily uses it to connect with his followers on topics unrelated to his business.
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Renowned management guru Tom Peters rightly said:
" We all need to understand the importance of branding. We are the CEOs of our own company: Me Inc. In today's business, our most important job is to be the chief marketer for a brand called You ."
To build your personal brand, consider yourself a business entity too. Create a diverse content calendar and plan to ensure the posts you publish are diverse. To manage your content and digital assets easily and efficiently, you can use a digital asset management solution.
Joining the right groups on platforms like LinkedIn and Facebook can also help build your personal brand. Position yourself as a trusted voice that people can turn to for help or advice.
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Once you have enough traction in your group, you can also open a private group to manage your followers.
5. Connect with influencers and access influencer marketplaces and affinity sites.
Connect with influencers in your industry and even those outside of your discipline. One easy way is to look at the recommended people list when you view the profiles of influencers you admire.
To get exposure, head to influencer marketplaces and listing sites. Influencer marketplaces are online platforms that list influencers and connect them with other relevant marketers and audiences.
6. Meaningful engagement with audiences
The type of content you post is a determining factor in building your personal brand. Share your original thoughts, experiences, and opinions as much as possible. People also expect thought leaders to speak on current issues. Don't be shy about sharing your opinions on important issues, be polite and appropriate, and appreciate people with different perspectives.
Communication doesn’t have to be one-sided. Ensure meaningful engagement by following people back, responding to comments, answering questions, and even responding to constructive criticism.
Ankur Warikoo, an Indian entrepreneur and author, uses social media extensively to engage with his audience in a meaningful way. He tweets regularly to share his unfiltered thoughts and also actively engages his audience by conducting polls, contests, and posting on important issues.
