Integrating Mobile Numbers with Loyalty Programs
Posted: Sun Jun 01, 2025 4:28 am
Mobile numbers are ideal identifiers for integrating with customer loyalty programs. Instead of carrying physical cards, customers can simply provide their mobile number at the point of sale to earn or redeem points. Businesses can then send personalized loyalty updates, reward notifications, and exclusive offers directly to their mobile numbers. This not only streamlines the loyalty experience but also provides a direct channel for retaining customers and encouraging repeat purchases, especially effective in a market like Bangladesh where mobile phones are ubiquitous.
SMS/WhatsApp for Event Promotion and Reminders
For businesses hosting events, webinars, or workshops, mobile numbers offer a powerful way to drive attendance and engagement. Send invitations and registration links via SMS or WhatsApp, and then follow up with automated reminders shop leading up to the event. For instance, a university in Dhaka hosting an admissions fair could send reminders to registered attendees a day before, and even on the morning of the event, ensuring maximum turnout. This direct and immediate channel significantly reduces no-shows.
Mobile Number-Based Retargeting and Re-engagement
If you have collected mobile numbers from website visitors or app users who didn't convert, you can use these numbers for highly effective retargeting and re-engagement campaigns. For example, an e-commerce store could send an SMS reminder about abandoned shopping carts, or a personalized WhatsApp message with a discount code for items previously viewed. This targeted approach leverages existing interest and significantly increases the chances of converting a warm lead into a paying customer by offering a timely nudge.
SMS/WhatsApp for Event Promotion and Reminders
For businesses hosting events, webinars, or workshops, mobile numbers offer a powerful way to drive attendance and engagement. Send invitations and registration links via SMS or WhatsApp, and then follow up with automated reminders shop leading up to the event. For instance, a university in Dhaka hosting an admissions fair could send reminders to registered attendees a day before, and even on the morning of the event, ensuring maximum turnout. This direct and immediate channel significantly reduces no-shows.
Mobile Number-Based Retargeting and Re-engagement
If you have collected mobile numbers from website visitors or app users who didn't convert, you can use these numbers for highly effective retargeting and re-engagement campaigns. For example, an e-commerce store could send an SMS reminder about abandoned shopping carts, or a personalized WhatsApp message with a discount code for items previously viewed. This targeted approach leverages existing interest and significantly increases the chances of converting a warm lead into a paying customer by offering a timely nudge.