SMS marketing remains a remarkably effective channel for mobile number advertising due to its near 100% open rate and immediate delivery. This makes it ideal for time-sensitive promotions like flash sales, limited-time discounts, or urgent announcements. The brevity of SMS messages forces conciseness and clarity, ensuring your core message is delivered instantly. Businesses in Bangladesh can leverage SMS to notify customers of daily deals, sudden stock clearances, or special holiday discounts, creating a sense of urgency that drives immediate action. Always ensure you have explicit consent for sending promotional SMS, adhering to local regulations.
WhatsApp Business API for Conversational Marketing
WhatsApp, with its massive user base, has become an indispensable tool for mobile number advertising, particularly through the WhatsApp Business API. This allows businesses to move beyond simple broadcasting to engaging in rich, two-way conversations with customers. You can send personalized promotions, product catalogs, shop order updates, and even provide customer support directly within the app. For businesses in Bangladesh, where WhatsApp is a primary communication tool, this enables a highly personal connection, fostering loyalty and driving conversions through direct interaction and support.
Personalized Transactional SMS/WhatsApp Messages
Beyond marketing, mobile numbers are crucial for transactional messages that enhance the customer experience. This includes order confirmations, shipping updates, delivery notifications, appointment reminders, and password resets. Personalizing these messages with customer names and specific details significantly improves trust and satisfaction. For example, a customer in Dhaka expecting a delivery appreciates a timely SMS update with a tracking link. These messages, while not directly promotional, build goodwill and keep your brand top-of-mind, creating a positive association with your mobile communication.
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