Stand out in an inbox full of offers: the subject of the email
Often when preparing a newsletter or a promotional message, all the energy is focused on the body of the email: captivating texts, well-crafted images, strategically placed calls to action. Finally, before sending, a few hasty moments are spent composing the subject. But this means not giving importance to one of the most important elements for the success of your email lead nurturing campaign. The subject is the first thing the recipient of the email comes into contact with . If it is not able to intrigue and stimulate the user to open the email, the efforts to create good content will have been in vain: it will never be read. Let's look at some list of telegram users in cambodiatechniques below to write a subject that can make your email stand out among the hundreds that each person receives every day.
Email Lead Nurturing: Words That Work
There's no denying it: some words are more effective than others at attracting attention and sparking the user's interest, prompting them to click to open that email. But which ones?
email-lead-nurturing-words-subject-mail
There is no “magic recipe”, but with data in hand, we can say that there are some terms that generally manage to obtain a good response. Some examples?
Free , free;
Terms that convey the need to hurry so as not to miss a limited-time offer : last chance, hurry, today only, expires tomorrow… In the B2B sector, it has been shown that the use of these words can determine the increase in the email opening rate of up to 51% . But be careful with more forceful terms, such as “urgent”, which almost conveys a sense of emergency and ends up clashing with the promotional intent of the message.
New : New things are popular: in the B2B sector, an increase (up to 17%) in the opening rate of emails, newsletters or promos containing this term has been observed.
