Friction is the enemy of lead generation. Expert tips for startups emphasize simplifying your lead capture forms as much as possible. Only ask for the absolute essential information needed to qualify and contact a lead. Long, complex forms lead to high abandonment rates. If you need more data, consider progressive profiling, where you collect additional information in subsequent interactions. For mobile users in Bangladesh, a minimalist form design is even more crucial.
Leverage Customer Testimonials and Case Studies
Social proof is incredibly powerful for startups looking to build credibility. Expert tips suggest actively collecting and showcasing customer testimonials, reviews, and case studies. Feature these prominently on your website, landing pages, shop and social media. Hearing about positive experiences from existing customers helps alleviate doubts and builds trust with potential leads, demonstrating that your solution delivers real results and is worth investing in.
Conduct Webinars and Online Workshops
Webinars and online workshops are excellent for generating high-quality, engaged leads, particularly for B2B or complex B2C offerings. Expert tips include hosting events on topics that directly address your ICP's pain points, positioning your startup as a knowledgeable solution provider. Promote these events across all your channels, collect registrations, and follow up diligently with attendees. The interactive nature of webinars allows for direct engagement and builds a strong foundation for future sales conversations.
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