by Francesco Altavilla - December 21, 2021
In which cases can we say that the company is ready for an inbound marketing project ? What professional skills does it need and what, instead, can be outsourced ?
The fact that some parts of the inbound marketing project are entrusted to external agencies and/or professionals is completely normal: what the company must aim for is a correct balance between internal skills and outsourcing , to ensure that the value of the commercial opportunities generated exceeds the overall costs of the project, maximizing the ROI.
Inbound Marketing Project: What Professional Skills Are Needed?
From the company's point of view, there is only one professional that cannot be missing in an inbound marketing project: the marketing manager, the figure with strong strategic skills and the ability to integrate the inbound marketing project within a broader vision relating to the positioning of the brand, its products and services. The marketing manager must understand the need to activate an inbound plan and, depending on the resources at his disposal, can decide whether to deal with it internally or resort to outsourcing, which in turn can be total or partial.
It is then necessary to make use of the skills of a highly specialized figure in the technological platform: the marketing automation specialist. Although his role is indispensable, precisely because of the technical list of telegram users in belgium skills he must possess, he can be outsourced. His task is to set up and monitor the platform based on strategic objectives, activate workflows, manage nurturing activities and, which is far from secondary, any integration with CRM and business applications for the automation of both marketing and – subsequently – commercial actions.
A third necessary figure is the ADV specialist – who often coincides with the social media manager –, who deals with paid campaigns, from the setup to the continuous adjustment based on the results obtained and the objectives to be pursued. The expertise is very useful because an inbound marketing project involves a medium and long-term awareness work that involves both strategic and tactical aspects.
Finally, regarding content, the company should also provide for the success of its inbound marketing projects a content manager with strong SEO skills, who takes care of editorial plans, strategy and production of content, positioning and analysis of trends and related keywords. The content manager in turn will have to entrust the material production of content, often very specific in terms of themes or formats, to freelancers. The pro in this case of outsourcing the content strategy, by hiring an external content manager, is to be able to entrust the production of all content as a whole.
Inbound Marketing Project: Why Outsourcing is Worth It
The many professionals involved 'feed' the thriving outsourcing market. The reason is tangible: a dedicated agency not only provides the company with all the necessary skills, including graphics, management and content production, but also experience on dozens and dozens of projects, multiplying the probability of success.
