Marketers and professionals working in Marketing and Sales say so: according to the findings of the latest Global Report “State of Inbound 2018” by Hubspot Research [a global survey involving 6200 Marketing and Sales experts and professionals in 99 countries – ed.], among the most “critical” marketing priorities of companies for the next 12 months are:
convert contacts and leads into business customers;
increase turnover on existing customers (up-selling, cross-selling);
enable sales activities.
All objectives that can be achieved with Marketing Automation (not by chance considered a priority activity by 50% of the panel analyzed by Hubspot).
What is Marketing Automation?
In essence, Marketing Automation is a category of technological solutions list of telegram users in australia developed to simplify , automate and measure a company's Marketing activities . If we look at it from a business perspective, we can "classify" it as a strategic activity that helps identify ideal customers. However, in order for it to produce the desired results, it is also necessary to understand its operational and technological aspects. Ultimately, in fact, Marketing Automation was born as a technological and process solution to automate repetitive activities. In particular, its objective is better management, effectiveness, control and measurement of demand generation and customer engagement activities to convert new contacts into real company customers.
The Benefits of Marketing Automation
In essence, Marketing Automation allows you to:
1) create, execute and manage marketing campaigns whose primary objective is to offer the right content at the right time , the first important step to bring users closer to your brand;
2) prompt an action, that is, lead the user to interact with the company ;
3) transform the user into a customer and build customer loyalty .
All this with timely and contextual actions, that is, offering users exactly what they are looking for and responding to their needs at a given moment. From the users' perspective, these activities reduce the "annoyances" due to unwanted messages, spam or aggressive advertising actions, while from that of companies they allow to better channel the efforts (economic but also of the operational activities of people).
