Overlooking the Power of Instagram Live
Posted: Sat May 31, 2025 9:36 am
Instagram Live offers an unparalleled opportunity for real-time, authentic engagement, yet many businesses neglect it. Going live allows for direct interaction with your audience, Q&A sessions, product demonstrations, behind-the-scenes tours, or interviews with experts. It fosters a sense of immediacy and transparency that pre-recorded content cannot replicate. For a business in Bangladesh, conducting live sessions on trending topics or answering common customer queries can significantly boost engagement and build a loyal following.
Failing to Create Shoppable Content
For e-commerce businesses, failing to create shoppable content on Instagram is a significant mistake. Instagram Shopping features allow you to tag products directly in your posts and Stories, enabling users to click and shop purchase without leaving the app. This reduces friction in the buying journey and directly translates engagement into sales. Setting up your Instagram Shop and consistently tagging products ensures you capitalize on immediate purchase intent from your visually engaged audience.
Not Optimizing for Mobile Viewing
While Instagram is inherently a mobile platform, businesses sometimes forget to optimize their content for mobile viewing. This means ensuring your images are cropped correctly, text overlays are legible on small screens, and videos are formatted vertically (9:16 aspect ratio) for full-screen viewing. Content that isn't optimized for mobile can appear unprofessional or be difficult to consume, leading to a poorer user experience and reduced engagement. Always preview your content on a mobile device before posting.
Failing to Create Shoppable Content
For e-commerce businesses, failing to create shoppable content on Instagram is a significant mistake. Instagram Shopping features allow you to tag products directly in your posts and Stories, enabling users to click and shop purchase without leaving the app. This reduces friction in the buying journey and directly translates engagement into sales. Setting up your Instagram Shop and consistently tagging products ensures you capitalize on immediate purchase intent from your visually engaged audience.
Not Optimizing for Mobile Viewing
While Instagram is inherently a mobile platform, businesses sometimes forget to optimize their content for mobile viewing. This means ensuring your images are cropped correctly, text overlays are legible on small screens, and videos are formatted vertically (9:16 aspect ratio) for full-screen viewing. Content that isn't optimized for mobile can appear unprofessional or be difficult to consume, leading to a poorer user experience and reduced engagement. Always preview your content on a mobile device before posting.