Not Integrating SMS with Other Marketing Channels
Posted: Sat May 31, 2025 9:27 am
Treating mass SMS marketing as a standalone channel is a significant mistake. Its power is amplified when integrated with your broader marketing ecosystem. Link SMS to your CRM, email marketing platform, and social media efforts. For example, send an SMS reminder about an abandoned cart, then follow up with a detailed email. Use SMS to announce a new blog post, then promote it on social media. This multi-channel approach creates a cohesive customer journey and maximizes touchpoints, ensuring your brand message is consistent and effective across all platforms.
Failing to Provide Value in Every Message
Every mass SMS you send should offer clear, tangible value to the recipient. A common mistake is sending messages that are purely self-serving or lack any benefit for the subscriber. Whether it's an exclusive discount, a helpful tip, shop an important update, or an invitation to a valuable event, ensure your messages provide a reason for the recipient to engage. When subscribers perceive consistent value, they are more likely to stay opted-in, anticipate your messages, and act on your CTAs.
Not Having a Clear SMS Strategy and Goals
Jumping into mass SMS marketing without a clear strategy and defined goals is a recipe for failure. A common mistake is just sending messages haphazardly without understanding what you want to achieve. Before you begin, outline your objectives (e.g., increase sales by X%, improve customer retention, drive foot traffic to a store). Define your target audience, message types, frequency, and desired outcomes. A well-thought-out strategy provides direction, allows for proper measurement, and ensures your SMS efforts contribute meaningfully to your overall business objectives.
Failing to Provide Value in Every Message
Every mass SMS you send should offer clear, tangible value to the recipient. A common mistake is sending messages that are purely self-serving or lack any benefit for the subscriber. Whether it's an exclusive discount, a helpful tip, shop an important update, or an invitation to a valuable event, ensure your messages provide a reason for the recipient to engage. When subscribers perceive consistent value, they are more likely to stay opted-in, anticipate your messages, and act on your CTAs.
Not Having a Clear SMS Strategy and Goals
Jumping into mass SMS marketing without a clear strategy and defined goals is a recipe for failure. A common mistake is just sending messages haphazardly without understanding what you want to achieve. Before you begin, outline your objectives (e.g., increase sales by X%, improve customer retention, drive foot traffic to a store). Define your target audience, message types, frequency, and desired outcomes. A well-thought-out strategy provides direction, allows for proper measurement, and ensures your SMS efforts contribute meaningfully to your overall business objectives.