Sending to Unclean or Unverified Mobile Number Lists
Posted: Sat May 31, 2025 9:27 am
The quality of your mobile number list directly impacts the success of your campaigns. A beginner's mistake is sending to unclean or unverified lists filled with inactive, disconnected, or incorrect numbers. This leads to high bounce rates, wasted budget, and damaged sender reputation. Before importing any list, ensure it has undergone rigorous verification processes. Regularly cleanse your existing database to remove invalid numbers. A clean, verified list is the bedrock of high deliverability and effective mobile number marketing.
Underestimating the Power of A/B Testing
Many beginners make the mistake of not embracing A/B testing in their mass SMS marketing efforts. Don't assume you know what will work best. Test different elements of your messages: variations of your call-to-action, slightly different offers, shop different timings, or even subtle changes in wording. By running controlled experiments and analyzing the results, you can gather valuable data on what truly resonates with your audience, allowing you to continually optimize your campaigns for better engagement, higher conversions, and improved ROI over time.
Ignoring Mobile-First Landing Page Optimization
If your SMS message includes a link, the landing page it directs to must be mobile-first optimized. A common mistake is sending users to a desktop-optimized website that is clunky, slow-loading, or difficult to navigate on a smartphone. This creates friction, frustrates the user, and leads to high bounce rates, negating the effectiveness of your SMS campaign. Ensure your landing pages are responsive, load quickly, have clear CTAs, and offer a seamless user experience on any mobile device.
Underestimating the Power of A/B Testing
Many beginners make the mistake of not embracing A/B testing in their mass SMS marketing efforts. Don't assume you know what will work best. Test different elements of your messages: variations of your call-to-action, slightly different offers, shop different timings, or even subtle changes in wording. By running controlled experiments and analyzing the results, you can gather valuable data on what truly resonates with your audience, allowing you to continually optimize your campaigns for better engagement, higher conversions, and improved ROI over time.
Ignoring Mobile-First Landing Page Optimization
If your SMS message includes a link, the landing page it directs to must be mobile-first optimized. A common mistake is sending users to a desktop-optimized website that is clunky, slow-loading, or difficult to navigate on a smartphone. This creates friction, frustrates the user, and leads to high bounce rates, negating the effectiveness of your SMS campaign. Ensure your landing pages are responsive, load quickly, have clear CTAs, and offer a seamless user experience on any mobile device.