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How to reduce high bounce rates

Posted: Mon Dec 09, 2024 7:19 am
by tanjimajuha100
When evaluating your site’s bounce rate, the most important first step is to take a systematic approach.

Here are six steps to take if your bounce rate is suffering and you want to see it as low as possible.

1. Choose bahamas phone numbers pages with particularly low bounce rates.
Even if a site has a consistently high bounce rate, there should be a few pages that have an exceptionally high bounce rate, so the first thing to do is to find those pages, then navigate to them like any other visitor would and take notes.

Study key page metrics. Look at how long people spend on it. Are they getting what they’re looking for?

Look at the page's design, navigation, and content structure and see if it helps people achieve their goals.

2. Install a logging tool to see how people travel.
Website logging tools like Hotjar let you see how people navigate your site.

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You can see where people are moving their cursors, which buttons they click, and whether they are close to converting.

Site logging highlights areas where you can improve, which is good enough for any page with a high bounce rate.

When you use the logging tool, go to the pages with the highest bounce rates and see how someone behaved before they left.

3. Run Heatmap to understand more about user behavior.
Heatmap tools can give you insights into how visitors interact with your website. You’ll get the full picture, from movement on and around landing pages, clicks on call-to-action buttons, and more.

For example, in the post below about startup marketing budgets, the website builders must have noticed that the top and bottom right corners were getting the most attention, so they decided to place their call-to-action buttons in those places.


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Together Software, on the other hand, decided to place the CTA button for their onboarding software in the top-right corner and centered below the fold. See below: