Why Include Social Media in B2B Content Marketing
Posted: Mon Dec 09, 2024 6:27 am
If the content is the basis from which to start (which must be relevant to your audience) you must not make the mistake of thinking that the same message can be conveyed indiscriminately on any social media: each network has its own language and is aimed at different communities .
Another mistake to avoid, always linked to B2B content marketing, is to think that the sector in which your company operates is "too boring" for an audience that frequents social networks. These are unfounded prejudices: in the world there are over 3 billion active social users, in Italy over 34 million; there will certainly be a percentage of users in line with your proposal!
Finally, we must not stop at LinkedIn. Since it was born as a “professional” social network, many companies think that it is the only valid platform for B2B content marketing. Nothing could be more wrong: according to the latest report by Social Media Examiner , on the use of social media by marketers, 91% of B2B marketers use Facebook (LinkedIn is in second place, followed by Twitter).
Why Include Social Media in B2B Content Marketing
Social media are valid tools not only in the B2C market but also in the B2B market because they focus on the concept of a social network that connects people who share not only passions and habits but also professional interests. Social media marketing for a B2B company then becomes the tool (or rather, the set of strategies, tools and actions) for the creation of a network of relationships from which to derive business opportunities.
The reasons why social networks should be included in france telegram data content marketing strategies are:
increase the visibility of your company
improve perception and knowledge of your offering
establish direct relationships with your partners
“ humanize ” the brand
find new companies and professionals by expanding your network
Does Social Media Content Marketing Really Work?
These are results that “pioneering” companies, those that have already experimented with the potential of these platforms in B2B environments, have achieved both in terms of brand awareness and from a business point of view.
Overall, according to the latest report from Social Media Examiner, 87% of marketers believe their social media marketing strategy has resulted in greater “exposure” for their brand or business (which means greater visibility). 78% have seen an increase in traffic to their business sites, 64% have managed to generate leads (new contacts useful for the business) and 53% have also increased sales.
Another mistake to avoid, always linked to B2B content marketing, is to think that the sector in which your company operates is "too boring" for an audience that frequents social networks. These are unfounded prejudices: in the world there are over 3 billion active social users, in Italy over 34 million; there will certainly be a percentage of users in line with your proposal!
Finally, we must not stop at LinkedIn. Since it was born as a “professional” social network, many companies think that it is the only valid platform for B2B content marketing. Nothing could be more wrong: according to the latest report by Social Media Examiner , on the use of social media by marketers, 91% of B2B marketers use Facebook (LinkedIn is in second place, followed by Twitter).
Why Include Social Media in B2B Content Marketing
Social media are valid tools not only in the B2C market but also in the B2B market because they focus on the concept of a social network that connects people who share not only passions and habits but also professional interests. Social media marketing for a B2B company then becomes the tool (or rather, the set of strategies, tools and actions) for the creation of a network of relationships from which to derive business opportunities.
The reasons why social networks should be included in france telegram data content marketing strategies are:
increase the visibility of your company
improve perception and knowledge of your offering
establish direct relationships with your partners
“ humanize ” the brand
find new companies and professionals by expanding your network
Does Social Media Content Marketing Really Work?
These are results that “pioneering” companies, those that have already experimented with the potential of these platforms in B2B environments, have achieved both in terms of brand awareness and from a business point of view.
Overall, according to the latest report from Social Media Examiner, 87% of marketers believe their social media marketing strategy has resulted in greater “exposure” for their brand or business (which means greater visibility). 78% have seen an increase in traffic to their business sites, 64% have managed to generate leads (new contacts useful for the business) and 53% have also increased sales.