Digital360Hub as an answer to a changed marketing world
The advent of digital has completely transformed the purchasing process : those who intend to buy use the numerous online channels available to them to gather information and make an initial selection. This is true not only for the consumer sector, but also for B2B. In this area, it is estimated that a buyer dedicates 70% of his time to gathering information , consulting "neutral" sources before starting to evaluate the available offers. It is only at the end of this phase, which takes place mainly online, that he seeks contact with a seller.
In this scenario, old marketing techniques cease to be effective . Marketing cambodia telegram datadepartments are experiencing a decline in performance: according to a global analysis conducted by Forrester, 92% of B2B marketing managers admit to having a strong need to increase ROI and campaign effectiveness. But this new digital context also presents many new opportunities , for those who know how to exploit them.
Exploiting new digital opportunities: Digital360Hub's value proposition
First of all, you need to rethink your online presence intelligently. The goal is to intercept the buyer where he is looking for information (Google, social networks, technology portals, etc.) and offer him valuable content. This is why Digital360Hub focuses on Content Marketing : professional and high-quality content serves to attract interested readers. The numerous publications of the Digital360 network, which cover the various topics of digital innovation, allow you to spread the content in a widespread way. Their authority is demonstrated by the over 5,000 keywords for which they are positioned on the first page of Google results.
Marketing Automation technologies are the other strong point of Digital360Hub: they allow you to identify and select prospects based on their interests, to propose the most relevant content for their needs.
Leading the initiative, currently unique in Italy, is Andrea Rangone , President of the Digital360 group , who states «Digital360Hub reflects the Group's DNA, which always wants to look forward, trying to ride the changes in progress, or rather to anticipate them. The Hub becomes part of our Digital360 world to give value and strengthen what for our Group is the essence of its mission: that is, to act as a match-maker, helping - in a complex and dynamic market such as that of digital, technology, ICT - the effective and efficient meeting of supply and demand for digital innovation. We want to be the first source of information for tech buyers in their purchasing processes, we want to provide them with quality content, increasingly personalized based on their real needs and help them get in touch with the best tech companies».
