B2B Lead Generation Strategies: Types of Videos to Attract Leads
But which videos work best if the goal is to attract new leads? We are at the top of the funnel: it is reasonable to assume that the users we intend to intercept are in a phase of gathering the information necessary to define their brazil telegram data needs and get an idea of the possibilities available to them. Consequently, it will be necessary to focus on content capable of attracting the attention and interest of a prospect who is not yet aiming directly at the purchase, but rather at improving his knowledge on a certain topic in order to then make a more informed choice. Let's look at some examples.
Webinar
During Covid, webinars have proven to be one of the most used tools by marketing to maintain ties with their audience and obtain new interesting contacts. A good strategy, if the goal is to generate leads, is to make the webinar accessible only to users who have registered in advance for the event: in this way we will have opened an additional channel (that of email) to use to keep in touch with prospects, even just through a newsletter. If a live event has been organized, to get the most out of this type of content it is worth saving a recording of the webinar , to be made accessible both to those who participated and to users who did not have the opportunity to be present at the live event.
Insights into topics relevant to the reference sector
Providing in -depth video coverage of industry- relevant topics is the best strategy to highlight the expertise of your company team . In this case, the goal of the video is to engage the prospect by providing educational content or sharing specific information. The goal is to educate users interested in the topics covered, begin building a relationship, and increase trust in the company.
