Lead Generation Strategy: Symptoms That Your Project Isn't Working

[aktAkterSabiha10]

Developing, and then executing, a successful lead generation strategy is no joke . You need to be able to generate interest in your ideal target, obtain new contacts potentially interested in your offer, pique their interest and, with a series of steps, transform them into buyers. It is a long and winding path, which must be managed by a highly competent multidisciplinary team: everyone - from those who create content, to those who define the lead generation strategy and those who execute it - must have a clear idea of ​​the objectives and how to achieve them within the pre-established times. Without forgetting, of course, the pivotal role of the sales force , which must be perfectly synchronized with the rest of the team in order to capture the information that matters and finalize the process.



Lead Generation Strategy: The 6 Indicators to Fear
Given the complexity of a path that involves different tools, contents and skills, we ask australia telegram data ourselves a question that is all in all new: what indicators make us understand that the lead generation strategy is not working? What mistakes should not be made? Here are six very interesting ideas, dedicated to those who do not want to waste time or resources:



1. Insufficient Conversion Rate between traffic generated and leads collected
By definition, this is the first sign that something is not working properly at a strategic level. It may happen that the amount of traffic - organic and/or paid - is considered satisfactory based on the objectives, but the conversion into Leads remains close to zero. There is no need for significant percentages to "overcome" this first obstacle, but if the lack of interest is evident, it is necessary to carefully review the project in terms of audience segments, buyer personas, copy and content . If the traffic is sponsored (social campaign, or paid traffic via Google ADS), it is necessary to focus on the cost per click and cost per lead, comparing them with industry or tool benchmarks.



2. Satisfactory amount of leads, but they do not match the buyer persona
The lead generation strategy is not working if the quantity of leads generated is satisfactory but cannot be transformed into business opportunities. In this case, it is said that the leads are “ not on target ” . This happens in a variety of cases: when the leads belong to companies that are not of an adequate size for the product/service proposed, when they are competitors, when they are not decision makers or subjects capable of influencing their decisions, when they belong to sectors of no interest and so on.