Instagram Stories: How to use them to your company's advantage
Posted: Sat Dec 07, 2024 10:42 am
Instagram has evolved beyond being a personal photo platform to become a robust marketing tool. With over 1 billion monthly active users, it offers an unprecedented opportunity for businesses to reach a relevant audience. For B2B companies, Instagram Stories can be a valuable avenue to showcase their corporate culture, innovations, and values, and connect with potential customers in an authentic and visually appealing way.
Not only does this type of content attract potential customers, but it can also be attractive to potential employees, especially among younger generations who value innovation, technology or sustainability.
Promoting an attractive workplace
One of the most effective ways to use Instagram Stories is to showcase australia whatsapp mobile phone number list the company’s work environment. B2B companies can share everyday moments in the office, team building activities, corporate events, and other initiatives that demonstrate a positive and collaborative work environment. This approach not only humanizes the company, but can also be a deciding factor for young professionals looking for employers with an attractive and modern work culture.
Instagram Stories Strategy for B2B
1. Show the human side of the company
Instagram Stories allow businesses to showcase the human side of their organization. Posting Stories that feature employees, their projects and accomplishments, and fun moments at work can help humanize the brand and create a closer connection with the audience.
Example: A B2B technology company could share stories about their development team working on new software, including short interviews with developers about challenges and progress on the project.
2. Demonstrate experience and knowledge
Instagram Stories can also be used to demonstrate a company’s expertise and knowledge in its field. Sharing educational content, such as quick tips, tutorials, or interesting industry-related facts, can position the company as a thought leader and a source of valuable information.
Example: A B2B consulting company could use stories to share short business tips, customer success stories, or webinar snippets.
3. Create anticipation for events
Instagram Stories are a great tool for building anticipation around major events, such as product launches, trade shows, webinars, and conferences. Posting sneak peeks and updates in real time can increase interest and engagement.
Example: A B2B manufacturing company could share stories about their preparation for a trade show, showing the booth setup or the leaders who will be present.
Not only does this type of content attract potential customers, but it can also be attractive to potential employees, especially among younger generations who value innovation, technology or sustainability.
Promoting an attractive workplace
One of the most effective ways to use Instagram Stories is to showcase australia whatsapp mobile phone number list the company’s work environment. B2B companies can share everyday moments in the office, team building activities, corporate events, and other initiatives that demonstrate a positive and collaborative work environment. This approach not only humanizes the company, but can also be a deciding factor for young professionals looking for employers with an attractive and modern work culture.
Instagram Stories Strategy for B2B
1. Show the human side of the company
Instagram Stories allow businesses to showcase the human side of their organization. Posting Stories that feature employees, their projects and accomplishments, and fun moments at work can help humanize the brand and create a closer connection with the audience.
Example: A B2B technology company could share stories about their development team working on new software, including short interviews with developers about challenges and progress on the project.
2. Demonstrate experience and knowledge
Instagram Stories can also be used to demonstrate a company’s expertise and knowledge in its field. Sharing educational content, such as quick tips, tutorials, or interesting industry-related facts, can position the company as a thought leader and a source of valuable information.
Example: A B2B consulting company could use stories to share short business tips, customer success stories, or webinar snippets.
3. Create anticipation for events
Instagram Stories are a great tool for building anticipation around major events, such as product launches, trade shows, webinars, and conferences. Posting sneak peeks and updates in real time can increase interest and engagement.
Example: A B2B manufacturing company could share stories about their preparation for a trade show, showing the booth setup or the leaders who will be present.