Optimizing your SEO: 9 expert secrets

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SEO refers to the ranking of your website on search engine results pages.

When an Internet user launches a query on Google (the leading search engine in France), they obtain a list of results.

Using the search terms entered (called keywords), Google will search its database to find websites that it deems capable of precisely answering the user's query. It ranks them in order of relevance on the search results pages. This means that the first position on the first page is the website that it considers the most relevant. This is, therefore, the one that benefits from the best click rate (30% of clicks on the page).

To determine this ranking, Google carries out rigorous indexing work . Every day, its robots, called crawlers or spiders , search for new pages to classify in their database. They analyze web pages according to precise criteria (most of which are kept secret): they will determine the natural referencing of web pages, that is to say their ranking on search results pages, on defined keywords.

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Fortunately, this isn't set in stone: you can influence your SEO. This is the goal of SEO ( Search Engine Optimization ).

What does it mean to optimize natural referencing?
Optimizing SEO means applying techniques and strategies to improve your website's ranking in organic search results. The goal is to achieve the highest possible ranking to increase your website's visibility on Google.

SEO optimization generally includes:

Researching and using relevant keywords in key areas of the website;

Writing quality content;

Adding internal links;

Optimization of the site structure and its technical quality (navigation quality, loading speed, responsive design, etc.);

Improving the user experience on the website;

Optimization of tags (URL, title, meta description), etc.

The actions you need iceland phone number data to take to improve your SEO depend on your website's current performance. Therefore, an SEO audit is highly recommended before implementing a strategy. To generate satisfactory results, each action plan must be unique. Ask our SEO experts for guidance!

The challenges of natural search engine optimization (SEO)?
SEO ( Search Engine Optimization) is one of the pillars of any good digital strategy. Search engines are now one of the main gateways for Internet users to navigate the web. Therefore, if you want to generate traffic to your website, you must be visible on Google or one of its competitors.

You need to appear for all the terms (called keywords in SEO) that your target audience is likely to type into a search engine. Choosing the right keywords is an integral part of the success of your SEO strategy.

This involves working on all the necessary areas to rank high in search results for those specific keywords. The higher you are on the page, the better, as these are the positions that generate the best click-through rates. SEO should aim for the first position, or even position zero .