Quick read: one minute to find out if my text is SEO optimizedInfographic: How do I know if my text is SEO optimized?
By reading the rest of this article, you will learn in detail the best tips for knowing if a text is optimized for SEO.
What is an SEO text?An SEO ( Search Engine Optimization) text is content that will allow your site to be visible on search engines (Google, Bing, etc.). To optimize your writing, it is therefore essential to know how search algorithms work and the best practices to implement (as well as things not to do!). Here are some articles that could be useful to help you understand this subject:
How the Google search algorithm works and its history ;
Checklist for on-page and off-page SEO (technical, content and external links) ;
Google EAT criteria: why is it so important for SEO?
In addition, a SEO text must meet the needs of Internet users , both in terms of content and form. Thus, you structure the information transmitted in a clear and effective manner, with the aim of facilitating reading on digital media and retaining your readership. If you are not sure you have mastered this topic, I invite you to read the following editorial guides :
How to achieve good quality web writing ?
Content and SEO optimization: the complete SEO guide ;
Web editor: what online training courses are available?
When writing for your website, you should always keep these two goals in mind. This is what will allow you to attract quality organic traffic and, consequently, make your investment profitable and increase your turnover. In the rest of this post, I suggest you discover how to know if your text is SEO optimized , both before and after its publication.
How do I know if my text is SEO optimized before putting it online?Before publishing your SEO content , you can already check a lot of data. By analyzing what has already been written on the subject and using a powerful tool, you will know if you still need to improve the SEO optimization of your text before publishing it on your website.
Comparison with the competition
Illustrative image: How do I know if my text is SEO optimized by doing a competitor analysis?
An SEO competitor analysis is crucial for understanding search engine expectations in your field. By drawing inspiration from the most visible sites, you can refine your content to match Google's ranking criteria that best fit your topic.
Visual inspection
URL : Check if the page address contains the keyword, that stop words have been removed, and if other information appears (category, date, etc.).
Headings and subheadings : Skim the content to understand the overall structure of the text and the topics covered.
Media : Get inspired by the media offered by the best-referenced texts (images, infographics, screenshots, GIFs, podcasts and videos).
In-depth control
Vocabulary used : By quickly reading the text, you will certainly find expressions and synonyms that you forgot to include in your SEO content.
Word count : Copy and paste competing texts to find out the approximate length that allows you to cover the topic comprehensively.
Internal links : See how internal linking has been optimized and what types of pages the links redirect to.
External links : check the destination pages of outgoing links and the relevance of the sites proposed to supplement the information.
Once you've compared your content to your competition, make sure your copy is better ! Add information, choose media carefully, offer quality internal and outbound links, and more.
Using SEOQuantum's Optimization Tool
With the SEOQuantum tool , you get a large amount of data at a glance that allows you to control the SEO optimization score of your text. In addition to competitor analysis, you have all the information you need to write a good SEO text . To illustrate my point, I suggest you decipher the statistics of an example SEO text : https://www.seoquantum.com/billet/exemple-article-seo .
