Ethics in advertising
Posted: Mon Apr 28, 2025 9:16 am
A few examples will help you better understand the message we want to convey in this brief note.
Success story
The Campofrío commercial france phone number data featuring a restaurant for stressed women, Deliciosa Calma, was a huge success on television, social media, YouTube, and radio. Sales for the brand increased by 10% in just one month. It was the most viewed online ad of 2016. Why? It connected with the audience, emotionally relatable content, championing values of equality and, above all, highlighting the importance of women and their role in society.
Case of failure
Levi's launched an advertising campaign through an ad in which the message and image were completely contradictory. The written message was "Beauty comes in all shapes and sizes," and the image was of young, slim women. If this type of contradiction exists, the brand loses credibility.
We must offer forms of advertising that connect with consumers, not be annoying, and that contribute social values.
You may also be interested in our article on subliminal advertising .
Success story
The Campofrío commercial france phone number data featuring a restaurant for stressed women, Deliciosa Calma, was a huge success on television, social media, YouTube, and radio. Sales for the brand increased by 10% in just one month. It was the most viewed online ad of 2016. Why? It connected with the audience, emotionally relatable content, championing values of equality and, above all, highlighting the importance of women and their role in society.
Case of failure
Levi's launched an advertising campaign through an ad in which the message and image were completely contradictory. The written message was "Beauty comes in all shapes and sizes," and the image was of young, slim women. If this type of contradiction exists, the brand loses credibility.
We must offer forms of advertising that connect with consumers, not be annoying, and that contribute social values.
You may also be interested in our article on subliminal advertising .