What is proximity marketing? 5 examples

[nusaibatara]

Can you imagine if, when you pass by one of your favorite stores, you receive a text message on your phone notifying you of a new product they've just released or a discount on that item you've looked at over a thousand times online? It's not science fiction, but proximity marketing, a true revolution in the world of advertising that allows you to integrate the online world with offline actions.

What exactly is proximity marketing?
Proximity marketing follows a hyperlocal strategy, using mobile technology to send messages to potential consumers who are in or near the business, encouraging them to take action.

Based on a geolocation system, brands contact consumers in real time, typically via Bluetooth, Wi-Fi, QR codes, or NFC, to promote discounts, offers, coupons, and/or new products. They typically use clear, concise, and impactful messages designed to quickly capture attention and encourage action.

examples of proximity marketing

How is proximity marketing applied? 5 examples
Macy's coupons. More france phone number data than 63% of consumers consider coupons a useful mobile marketing strategy, so Macy's hasn't hesitated to use them. It chose Thanksgiving Day to connect with people near its Herald Square store . Using beacon trackers located in different locations, it sent discount coupons via Bluetooth, encouraging people to buy and taking the opportunity to spread the holiday spirit.
Walmart's Pushes. The large American department store chain joined forces with General Electronics to launch an innovative proximity marketing campaign. Walmart launched a trial version of iBeacon technology, installing the trackers in GE light bulbs, which then followed shoppers around the store, sending messages with offers, discount coupons, or short surveys to learn more about their purchasing behavior and needs. This data Walmart then uses to make its prices more competitive.
Nordstrom Ads. The Nordstrom chain is using proximity marketing in a unique way to bridge the gap between online shopping and the in-store experience. Beacons track consumers and notify them if an item in their online shopping cart is in stock when they pass by a Nordstrom store. This encourages consumers to complete their purchase and provides an enriching offline experience.
McDonald's free drinks. The fast-food giant decided to launch a new line of coffee-flavored drinks in 15 of its restaurants in Istanbul using proximity marketing. Using beacon trackers and the popular Shopping Genie app, it sent discount coupons that included a free drink to people near its locations to encourage them to try its new drinks.
Carrefour offers. This supermarket chain has an extensive network of beacons in 28 of its hypermarkets in Romania. Carrefour offers an app to help consumers navigate within the supermarket, and with beacon trackers , it automates the delivery of commercial content, highlighting special offers in real time as they walk through the aisles, while also collecting essential data on consumer behavior in the store.