Data mining

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Data mining is a set of techniques and technologies that automatically or semi-automatically analyze large databases with the goal of detecting anomalies, patterns, and hidden connections that allow us to uncover current events, predict future trends, and make informed strategic decisions.

Data mining for e-commerce
The benefits of data mining for e-commerce are estonia phone number data enormous. Not only does it allow you to filter out all the noise in the data, providing relevant information for decision-making, but it also saves the company costs and uncovers new business opportunities. Data mining also allows you to:

Discover user behavior patterns to understand what interests them most and provide them with the best possible shopping experience.
Conduct more precise segmentation of your target audience , taking into account multiple variables, from age and gender to socioeconomic status, hobbies, and purchasing behaviors.
Weigh the impact of different social media on generating traffic and sales in e-commerce.
Analyze the shopping cart to identify products that are often purchased together and promote cross-selling to increase the average purchase price.
Identify trends in product consumption to stock up early and avoid running out of stock or discover new market niches that had gone unnoticed.
Identify the ideal publishing frequency and the type of content that converts best , whether articles, videos, or infographics, to give them greater visibility and achieve a better return on investment.
Streamline the decision-making process based on reliable and relevant information that reduces the risk of errors and facilitates the achievement of business objectives.
Improve your customers' shopping experience with the information obtained by suggesting new products they might like and fostering customer loyalty.
Estimate the risk of customer churn and identify recurring issues that lead to shopping cart abandonment.
Data mining for e-commerce

Do you want to continue to delve deeper into business intelligence techniques ? With our E-Commerce and Online Digital Strategy Program, you'll acquire the tools and knowledge necessary to work as a digital marketing director, e-commerce manager, or community manager in any company.