Bulk SMS for pharmacies

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How many impacts do you receive each day through social media and email? Now ask yourself: How much of it catches your attention?

In a consumer society under constant bombardment , simple and direct messages are more likely to work . Sending bulk SMS as a customer service strategy beyond traditional channels opens up a unique field for pharmacies to explore, benefiting their business and the well-being of their customers. How can you use SMS marketing to communicate with your audience? What platforms can be used?
SMS Marketing, the strategy that was always there
The appearance of the first text messages revolutionized communication between people. In addition to shortening words and beginning to use emoticons, in their most basic form, we established a tacit agreement between those who had a personal phone number. A pact of trust . A direct channel of communication with customers opened to pharmacies.

SMS for marketing and customer service works because it's considered an informational channel, and it's immediate, cheaper, and yes, less frequent compared to email overload.

It's not a new social network or a new business tool. It's always been available for business, just as other forms of communication that originated as interpersonal communication and have evolved into entrepreneurial platforms are now being used.

Why bulk SMS works for pharmacies
Bulk SMS for pharmacies can be used for various areas of communication, marketing, and especially for sales and customer service.

The most common uses are to confirm or remind people about appointments via SMS , inform them of treatment availability, send information about prescriptions, or report clinical developments related to their conditions that may be of interest. Will it be perceived as intrusive? On the contrary.

Especially among segments of the population aged seventy and older, who are less accustomed to other mobile communication technologies, the sector's use of mass SMS sending means they can avoid missing out on opportunities to receive information of interest.

An important advantage to consider when using bulk SMS for pharmacies : receiving and sending SMS does not depend on a data or Wi-Fi connection, but rather on having a landline on your phone.

At the same time, for consumers of a certain age or socio-technological background, receiving a text message implies importance, and they tend to open it immediately . Open rates are around 98%, according to data from the mobile phone number data
Mobile Consumer Study. Very few email marketing campaigns can match these figures.

How to send SMS to your audience in the pharmaceutical sector
If you're convinced to use SMS in your pharmacy marketing strategy , you'll be interested in learning about the various methods and platforms for sending bulk SMS to pharmacies.

At Altiria, we've developed a streamlined solution with a shorter learning curve. You can even send SMS from Excel using the Altiria 360 Web SMS panel. This video tutorial explains step-by-step how to execute bulk SMS sending for pharmacies.