Dates (birthdays, customer anniversaries)

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mdsah5125344
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Dates (birthdays, customer anniversaries)

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This article will help you understand the basics of email automation, its benefits, and how to use automated emails to grow your business.

Automated emails: Table of contents
What are automated emails?
What are the benefits of email automation?
What is an email automation workflow?
5 Automated email examples
How to create an automated workflow in brevo
Where can I learn more about automated emails?
Why your business needs automated emails
What are automated emails?
Automated emails are campaigns that are automatically sent to specific customers or subscribers on your email list.

Automated emails are triggered at specified times, events, or list of norway cell phone numbers customer actions. Common triggers include:

Behaviors (visiting a webpage, subscribing to a newsletter, or placing an order)
But with automation service like Brevo, you can use any event as an entry point for automation.

automated email workflow set up in Brevo — select an entry point to your workflow
How does email automation work?
Email automation is the process of setting up these triggers to send your subscribers personalized and timely content. With automated emails, it’s easier to keep in touch at each step of the customer journey.

In most cases, you’ll need a special tool to send automated emails. Luckily, email automation software makes it easy to create automated campaigns based on the triggers you decide!

What are the benefits of email automation?
Email automation is among the most important tools in digital marketing. It’s easy to set up and even easier to scale. It’s also flexible, providing tons of benefits for both email marketing and transactional emails.

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Here are a few reasons why you should start using automated emails as part of your business strategy.

Save time and effort: With automation, you don’t have to send emails to every individual subscriber. Automated emails cut out a large chunk of these repetitive tasks. Just set up the triggers — email automation takes care of the rest.
Drive sales: Use automated emails to move leads through the sales funnel. First, engage them with content that’s relevant to them. Then send follow-up emails about services or products that are tailored to their needs.
Increase customer retention with timely emails: Email marketing tools allow you to contact customers based on their real-time behavior, like when a customer orders a particular product or signs up for a new service.
Build meaningful customer relationships with personalization: Use email marketing automation to personalize emails based on subscriber demographics and customer behavior.
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