What Makes a Good Marketing Report?

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isual Elements
A good marketing report isn’t just packed with numbers, instead it presents data in a way that’s easy to understand.
Mint Database



Visual elements like charts, graphs, and tables help simplify complex information, making it more digestible for stakeholders.



Visuals help non-marketers understand the impact of marketing efforts without needing deep analytical skills.



Instead of sifting through walls of text, decision-makers can quickly grasp trends, comparisons, and performance insights at a glance.



Marc HardgroveTypically, we design our marketing reports around key performance metrics—such as leads, conversions, organic traffic, and social media engagement—and they MUST be shown through visuals and charts.



This helps clients who aren’t well-versed in the technicalities of marketing reports, as it provides a clear picture of what’s going on.



- Marc Hardgrove, CEO of The HOTH



Here are some examples of visuals that you should add to your marketing reports:



Bar charts: Compare performance metrics, such as social media engagement across platforms.
Line graphs: Show trends over time, like traffic growth or conversion rates.
Pie charts: Display percentage breakdowns, such as the share of traffic from different sources.
Tables: Organize data for easy reference, like campaign results or ad spend comparisons.
Heatmaps: Visualize user behavior on a website, showing where people click the most.


Each of the SEO reports that you create with SEOptimer includes different types of visual elements like tables, pie charts, etc. Below is an example of one of the sections of the report showing header tag usage using a table