Overly Detailed Raw Data

[chameli]

On the flip side, you don't want to include too much data in your marketing reports.
Physician Database



While data is important, including every single data point can be overwhelming to the reader.



Instead of listing every click, impression, or engagement metric, focus on summarizing trends and key performance indicators (KPIs).'d be cautious about overcomplicating your marketing reports, keep them top-level - showing the overall performance. Drilling down too much or providing too many pages turns people off.



We practiced this on a few of our clients, providing a longer report one month and tracking page interactions, people don't tend to get past 5 pages. The first page is the most important, make it count.



- Isaac Bullen, Director at 3WH



You can use visuals like graphs and tables to highlight the most critical information and to make it easier to understand. (more on that later)