Patterns of pessimistic digital agencies

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Firms that offered email marketing, ecommerce, and content marketing services tended to have better expectations for the second half of 2020. Firms focusing on B2B services, education, government or public sector, healthcare, financial services, entertainment, or funded startups are more optimistic about the second half of the year. Respondents are stressed, but managers at optimistic firms are absorbing less stress from their team members and experiencing no changes (or an uptick) in productivity.

patterns of optimistic digital agencies in 2020-quotes
in 2020
Pessimistic firms surveyed have seen drastic reductions in monthly recurring italy phone number lead revenue, uncertainty around contract renewals, and concern over the destabilizing impact of COVID-19. Impacted verticals like tourism, hospitality, charity/not-for-profit, and real estate are generally more pessimistic about the second half of the year. Firms report issues like uncertainty around the outlook of their industry vertical, slowing pipelines, paused projects, and client budgets being cut. They are having to renegotiate project payment terms, failing to raise capital, and expect to cut expenses in the future. Managers at pessimistic firms are more stressed than those at optimistic firms and absorb more stress from their teams.