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Marketing teams often talk about the importance of agility. But few have ever needed to exercise it to this extent before. The disruption caused by the COVID-19 pandemic shows us how powerful the effects of a crisis can be, and we must be prepared for the unexpected.

Marketing teams have the dual responsibility of quickly changing marketing strategies while simultaneously changing the processes that enable them to function. By using these tips as a framework, you can ensure your team can adapt quickly and effectively, no matter what.

In our latest survey, we asked 500 marketing leaders what rcs data russia changes they've had to make in response to the COVID-19 pandemic. Unsurprisingly, virtually all marketing teams and agencies (97.6%) have changed their strategies, with 53% adapting their communication channels.

Graph showing 53% of teams have changed the way they communicate

But achieving marketing goals in such a time of turmoil and uncertainty requires more than just shifting strategies. Teams will also need to implement operational changes to maintain speed and support teamwork.