In this post we show you some tips that you should take into account when launching your website, or improving the current one, and how to make it responsible for marketing your software online.
How to sell software online
As a marketing agency, our main objective is for you to succeed with your strategies and campaigns. For this reason, below we explain some of the actions you can take to sell software online.
Lead Generation
No marketing campaign will work if you don't have an impeccable canadian cto cio email list database, which includes potential clients and existing clients. If you don't have this information, all your campaigns will be meaningless, since you won't be able to have an email campaign.
To capture leads, we recommend that you have a resource (ebook, infographic, PDF, etc.) on your website that is accompanied by a downloadable landing page form.
Mobile and ergonomic design
From a technical point of view, a website is much more than just a page on the Internet. Users are increasingly using their PCs less and less and are browsing the Internet via tablets or smartphones, and you must be prepared for that. Pay attention to these design settings so that this does not become a barrier that affects your sales process.
Likewise, during the process of creating the website, it is important to involve sellers or experts in the field who will prioritize the pages and place messages or calls to action in the right place to direct users to key sites: product information, the demo, the quote and the explanation of the purchasing process.
SEO is the key
SEO is a method that cannot be missing in any Inbound Marketing campaign. Optimizing the content of your website in such a way that it achieves significant visibility in the most recognized search engines such as Google, Yahoo! or Bing is not a two-day job, it requires time and dedication. However, it is not an impossible task.
If you really want to be successful and position your software online on the Internet , your website must meet SEO standards because, after all, what is the point of being on the Internet if no one sees us?
Offer quality content that not only allows you to position yourself on the Internet, but also makes your users come back again and again, is shared much more and increases its reach organically.
Includes a newsletter
Email marketing is one of the most powerful conversion channels in B2B marketing . Including a newsletter on your website is an opportunity to keep in touch with those users who visit your portal, offer the latest updates to your software, send interesting content and sell much more!
It also offers the option to automatically unsubscribe so as not to irritate your contacts.
Show a demo or video on how your product works
An explanatory video is much better than a simple sheet of text about your product. Offer a promotional video on your website where your potential customers have the opportunity to learn what your software is about, how it works, what it could do for their business, etc.
A one or two minute video is more than enough to convince your customers . Dare to show how great your product is and why not? Show who is behind it. It works very well!
Webinars
A webinar is a resource that can add great value to your website. They are also known as video conferences, online seminars or live streams and are an alternative to promote your SaaS.
These types of webinars are a great strategy to attract and gain the trust of potential clients, through these online videos you can educate them and at the same time sell everything you have to offer them.
They can also function as a content strategy, as their content can be summarized and published in a blog post or sent via newsletter to all attendees.
Social networks cannot be missed
Relying on social media is ideal for increasing the visibility of all your website content: newsletters, articles, videos and webinars. Online communities generate a significant portion of website traffic and will boost your SEO .
Pay attention to these tips to make your web portal much more than just a simple web page and to really achieve its main objective: selling your software online.
Once you have decided on the actions you want to take, it's time to start putting them into practice. We'll tell you the steps you need to take to sell software online.
7 steps to selling software online
1. Plan the launch
Planning your software launch can take time, especially since it is a stage where every detail matters. When a website is new, it is natural for users to be curious and click quickly; however, the main challenge lies in keeping visitors interested and inducing them to purchase the product.
