Differences between service and product marketing
Posted: Tue Apr 22, 2025 8:27 am
It is true that services are not tangible, but that does not mean that we cannot demonstrate the quality and values of a company in the sector with physical aspects. This can be guaranteed through a website with a pleasant layout, a visual identity on social media, business cards and office decoration.
Productivity
The time it takes to complete services is a major differentiator for companies in the sector. It is natural for consumers to prefer a brand that meets their needs in less time, as long as the quality is equal to or better than that of market competitors.
It is not that difficult to describe and even prove austria mobile database benefits of a product. Companies can use videos, images or even allow users to try out the items in their store. It is possible to create an e-commerce site to sell the solutions and retargeting ads with photos on social media.
Comparing prices isn't that difficult either: basically, you just need to analyze what the competition is offering and the attributes that explain the difference in prices.
Well, it is true that the marketing mix works for both retail and service companies, but in practice, there are some differences in the ways to attract and retain customers. The first aspect of this is intangibility, which we have already discussed.
Remember when we explained the importance of people in this industry? This is another characteristic of this type of marketing: customers associate quality service with the brand, which is why it is so important to have a good team.
And speaking of which, consumers will not always be served by the same employee and, therefore, may have a different perception of the brand's value with each contact. Unlike a product, a service is variable and its quality can change due to several aspects.
Productivity
The time it takes to complete services is a major differentiator for companies in the sector. It is natural for consumers to prefer a brand that meets their needs in less time, as long as the quality is equal to or better than that of market competitors.
It is not that difficult to describe and even prove austria mobile database benefits of a product. Companies can use videos, images or even allow users to try out the items in their store. It is possible to create an e-commerce site to sell the solutions and retargeting ads with photos on social media.
Comparing prices isn't that difficult either: basically, you just need to analyze what the competition is offering and the attributes that explain the difference in prices.
Well, it is true that the marketing mix works for both retail and service companies, but in practice, there are some differences in the ways to attract and retain customers. The first aspect of this is intangibility, which we have already discussed.
Remember when we explained the importance of people in this industry? This is another characteristic of this type of marketing: customers associate quality service with the brand, which is why it is so important to have a good team.
And speaking of which, consumers will not always be served by the same employee and, therefore, may have a different perception of the brand's value with each contact. Unlike a product, a service is variable and its quality can change due to several aspects.