An email marketing campaign is a great option for those who want to communicate with their audience and attract more visitors to their website. According to data from Exame magazine, 90% of companies already use the tool and 80% prefer this type of strategy, followed by social networks with 67% and sponsored links with 53%.
To carry out an email marketing campaign, the company must determine the subject to be addressed and have a list of contacts to send the material to.
By using email marketing, companies can gambling data europe attract prospects and strengthen their relationships with current customers . By sending a message to a large number of people interested in the subject and adding a registration field, they can capture strategic data to improve future actions.
By having detailed information about your consumers, it is possible to segment contacts, thus offering more relevant content for each group of customers.
Don't confuse email marketing with SPAM
Although it is a very useful strategy, we cannot confuse email marketing with SPAM . The difference between these two practices is simple: the permission of the person receiving the email.
SPAM is an email sent to a large list of customers, but many of them do not allow receiving the messages and are not interested in the subject, thus generating a negative impression about the sender.
Email marketing is only sent to those who allow it to be received and show some interest in the content. In addition, there is an option to deactivate its sending , if the customer does not wish to receive the material, which creates a positive image of your company about the sender.
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