Segmented and responsive email marketing
Posted: Tue Apr 22, 2025 6:03 am
Emailmarketingenables increasingly more segmented campaigns and is an excellent solution for delivering the right message to the right person and supporting other media, ensuring high conversion rates for sales, leads and prospects.
Due to the increase in browsing from mobile devices, a growing trend is to adapt email marketing pieces so that they are responsive to different screen formats.
SEO increasingly strategic
In times of economic downturn, the budget allocated to corporate communication tends to decrease. It is in this context thatSEObecomes more important, since the organic traffic source is an excellent option for generating quality visits to websites.
SEO has become much more strategic, where user experience and qualified content gain more relevance on search engines. Another important peru mobile database factor is the increase in traffic through mobile devices and Google's affirmation of favoring responsive websites adapted to mobile technology.
Another trend that can be observed is social media and corporate blogs, which have been gaining more and more importance.
Sponsored Links and Remarketing Sponsored links
continueto be a great alternative for a quick response in lead generation. In Brazil, Google is the absolute leader in search engines and its main competitors (Bing and Baidu) still have a timid share and show no signs of changing this scenario.With the advancement of advertising tools on social networks (Facebook, Instagram, Linkedin and Twitter Ads), the market leader has presented increasingly sophisticated resources in Google AdWords, such as greater targeting power.Another trend is the evolution of remarketing actions presented in sponsored link tools. Big Data Those who have information are ahead of their competitors, but there is no point in having it and not knowing how to use it. Big Data, or even the data available in your company and market, became increasingly important in the strategic planning of B2B industrial marketing in 2016.In 2015, there was a significant advance in web analytics, new tools arrived on the market and we had important advances in the most popular tools such asGoogle Analytics. With the advancement of Inbound Marketing, some tools gain importance, such as Hubspot, which integrates several digital marketing platforms and generates an additional level of intelligence.
This way, it is possible to obtain greater details and information about website traffic and all the details of Internet users' actions, regardless of the digital medium they are in.
Mobile marketing
The growth in internet access from mobile devices has created the need for every website to have a mobile version or, preferably, to use responsive web design. This is a fundamental requirement for providing a positive user experience. Google has already indicated that websites with mobile-friendly versions are given preference in search results. Furthermore, a survey by the Brazilian Internet Steering Committee (CGI.Br) showed that 47% of Brazilians over the age of 10 use their cell phones to search the internet.
In other words, the importance of a well-prepared strategic industrial marketing plan, which takes into account the use of digital marketing, is of vital importance for companies that operate in the B2B industry segment, as well as other sectors.
Want to be successful in 2018 using more Industrial Marketing strategies? Download the E-book “Integrated Marketing Guide for Industries and B2B Companies” and keep an eye out for opportunities.
Due to the increase in browsing from mobile devices, a growing trend is to adapt email marketing pieces so that they are responsive to different screen formats.
SEO increasingly strategic
In times of economic downturn, the budget allocated to corporate communication tends to decrease. It is in this context thatSEObecomes more important, since the organic traffic source is an excellent option for generating quality visits to websites.
SEO has become much more strategic, where user experience and qualified content gain more relevance on search engines. Another important peru mobile database factor is the increase in traffic through mobile devices and Google's affirmation of favoring responsive websites adapted to mobile technology.
Another trend that can be observed is social media and corporate blogs, which have been gaining more and more importance.
Sponsored Links and Remarketing Sponsored links
continueto be a great alternative for a quick response in lead generation. In Brazil, Google is the absolute leader in search engines and its main competitors (Bing and Baidu) still have a timid share and show no signs of changing this scenario.With the advancement of advertising tools on social networks (Facebook, Instagram, Linkedin and Twitter Ads), the market leader has presented increasingly sophisticated resources in Google AdWords, such as greater targeting power.Another trend is the evolution of remarketing actions presented in sponsored link tools. Big Data Those who have information are ahead of their competitors, but there is no point in having it and not knowing how to use it. Big Data, or even the data available in your company and market, became increasingly important in the strategic planning of B2B industrial marketing in 2016.In 2015, there was a significant advance in web analytics, new tools arrived on the market and we had important advances in the most popular tools such asGoogle Analytics. With the advancement of Inbound Marketing, some tools gain importance, such as Hubspot, which integrates several digital marketing platforms and generates an additional level of intelligence.
This way, it is possible to obtain greater details and information about website traffic and all the details of Internet users' actions, regardless of the digital medium they are in.
Mobile marketing
The growth in internet access from mobile devices has created the need for every website to have a mobile version or, preferably, to use responsive web design. This is a fundamental requirement for providing a positive user experience. Google has already indicated that websites with mobile-friendly versions are given preference in search results. Furthermore, a survey by the Brazilian Internet Steering Committee (CGI.Br) showed that 47% of Brazilians over the age of 10 use their cell phones to search the internet.
In other words, the importance of a well-prepared strategic industrial marketing plan, which takes into account the use of digital marketing, is of vital importance for companies that operate in the B2B industry segment, as well as other sectors.
Want to be successful in 2018 using more Industrial Marketing strategies? Download the E-book “Integrated Marketing Guide for Industries and B2B Companies” and keep an eye out for opportunities.