GOOGLE DISCOVER: WHAT IS THIS TOOL AND HOW CAN IT INCREASE YOUR TRAFFIC?

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Known for being a powerful tool for working on SEO, Google Discover seeks to provide users with news and other information through a content feed based on their interests and can be a great opportunity to generate value for your audience.
Google Discover aims to further personalize the user denmark mobile database of the largest search engine on the internet. However, unlike organic search , when you actively search for a topic in the search bar, this tool delivers results that Google itself understands to be interesting to each person.

In practice, the search engine itself curates content based on what it knows about users. If your company wants to be truly relevant to its customers, it also needs to be present in this space.

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Google Discover aims to further personalize the user experience of the largest search engine on the internet. Photo with a gray background, a compass in the center and around it written DISCOVER in white chalk. Above it written in blue "Google" and below the compass written the phrase: "what is it and how can this tool increase your traffic.
Photo: Google Discover Representation
How to Increase Traffic Using Google Discover
If you only use Google on your computer, you may not have seen this tool yet, as it is only available on mobile devices. However, if we consider that the number of searches performed on mobile devices is already greater than those performed on desktop devices , we see Discover as an excellent opportunity.