What is CRO and how can it improve digital marketing results?
Posted: Tue Apr 22, 2025 4:40 am
One of the most important tasks for those who deal with planning digital marketing strategies focused on results is CRO. But do you know what this concept is and how it can be applied to your company? That's what we're going to talk about in today's post!
What is CRO?
CRO is the acronym for Conversion Rate Optimization. CRO are processes and activities that we work on to increase the conversion of a website, landing pages, marketing emails, online media campaigns, etc.
It is, therefore, a task that helps to optimize results in various conversion-related strategies. To obtain the best results in your conversion methods, it is essential to learn some techniques and acquire certain knowledge about CRO.
Techniques such as A/B testing and features belize mobile phone numbers database such as Heatmaps, footage showing the user navigating your pages and web analytics tools are the most common and well-known.
4 essential elements for your pages
Let’s take a practical example to start: imagine that you own a company that sells mattresses. What problems do your customers face that make them need your product? The need to replace or buy a new mattress, right?
This problem can manifest itself through various symptoms or needs: the customer sleeps poorly, has no energy during the day, wakes up with body aches, is moving house or simply wants a better mattress. Now, if we look at how the purchasing journey works , we realize that the customer who has these symptoms does research to understand what their problem is.
An important point is to determine which stage of the journey you will develop CRO work for. We usually focus a lot on the second and third stages (Consideration and Sale) because these are the stages in which consumers are most prepared to make a purchase. Let's focus exactly on these two stages, okay?
In this article, I will share 4 basic elements that we use in 100% of the landing pages created by Buscar ID, which have an average increase in conversions of 84%. To see one of our biggest cases, click here and learn about a project we carried out with the Una University Center of the Ânima group.
This element basically shows what you really do and offer in your company. We see companies using slogans or phrases on many websites and landing pages that don't give any idea of what the company does or how it can solve the consumer's problem. Thinking about it, we need to retain the consumer as soon as they access your page, and a slogan is the last thing they want to know. The effective headline is there to explain exactly what your company does in the simplest way possible for your consumer. See the example below.
What is CRO?
CRO is the acronym for Conversion Rate Optimization. CRO are processes and activities that we work on to increase the conversion of a website, landing pages, marketing emails, online media campaigns, etc.
It is, therefore, a task that helps to optimize results in various conversion-related strategies. To obtain the best results in your conversion methods, it is essential to learn some techniques and acquire certain knowledge about CRO.
Techniques such as A/B testing and features belize mobile phone numbers database such as Heatmaps, footage showing the user navigating your pages and web analytics tools are the most common and well-known.
4 essential elements for your pages
Let’s take a practical example to start: imagine that you own a company that sells mattresses. What problems do your customers face that make them need your product? The need to replace or buy a new mattress, right?
This problem can manifest itself through various symptoms or needs: the customer sleeps poorly, has no energy during the day, wakes up with body aches, is moving house or simply wants a better mattress. Now, if we look at how the purchasing journey works , we realize that the customer who has these symptoms does research to understand what their problem is.
An important point is to determine which stage of the journey you will develop CRO work for. We usually focus a lot on the second and third stages (Consideration and Sale) because these are the stages in which consumers are most prepared to make a purchase. Let's focus exactly on these two stages, okay?
In this article, I will share 4 basic elements that we use in 100% of the landing pages created by Buscar ID, which have an average increase in conversions of 84%. To see one of our biggest cases, click here and learn about a project we carried out with the Una University Center of the Ânima group.
This element basically shows what you really do and offer in your company. We see companies using slogans or phrases on many websites and landing pages that don't give any idea of what the company does or how it can solve the consumer's problem. Thinking about it, we need to retain the consumer as soon as they access your page, and a slogan is the last thing they want to know. The effective headline is there to explain exactly what your company does in the simplest way possible for your consumer. See the example below.