Marketing Automation: what is it and what are the advantages?
Posted: Tue Apr 22, 2025 3:42 am
Understand how this strategy allows your company to be increasingly efficient in communication , using technology and controlling the customer journey.
Marketing automation is one of the biggest spain mobile database of digital marketing. The process is simple: it allows the use of technology so that more laborious and bureaucratic actions can be carried out automatically.
This strategy is a major competitive advantage, as it allows employees' time to be well spent and the quality of deliveries to increase.
An important point to remember is that automation does not mean that the relationship with the brand is harmed. On the contrary, it is a way to improve it, as the company has an easier time finding, getting to know customers and analyzing their behaviors.
what is marketing automation - illustration representing
Illustration: What is Marketing Automation?
What is marketing automation?
Naturally, this process is very technology-focused. Specific software and programs are used to control a customer's journey, from the moment they are a simple visitor, to the moment they become a lead and finally, a customer.
However, the journey does not end there and automation also helps to maintain the relationship , reinforcing the brand's presence, making the consumer become an advocate and promoter.
Marketing automation is one of the biggest spain mobile database of digital marketing. The process is simple: it allows the use of technology so that more laborious and bureaucratic actions can be carried out automatically.
This strategy is a major competitive advantage, as it allows employees' time to be well spent and the quality of deliveries to increase.
An important point to remember is that automation does not mean that the relationship with the brand is harmed. On the contrary, it is a way to improve it, as the company has an easier time finding, getting to know customers and analyzing their behaviors.
what is marketing automation - illustration representing
Illustration: What is Marketing Automation?
What is marketing automation?
Naturally, this process is very technology-focused. Specific software and programs are used to control a customer's journey, from the moment they are a simple visitor, to the moment they become a lead and finally, a customer.
However, the journey does not end there and automation also helps to maintain the relationship , reinforcing the brand's presence, making the consumer become an advocate and promoter.