People check their email on the go, in quick bursts. Mobile optimization ensures your emails pakistan telemarketing display beautifully and function flawlessly on any device. Here are ways to get the best results:
Use a responsive email template that automatically adjusts the layout for different screen sizes.
Resize images for mobile viewing and use lightweight formats like PNG or JPEG.
Get straight to the point with clear, concise messaging. Avoid long text blocks and break up important information with bullet points.
Don’t send until you are 100% sure your email looks perfect on mobile. Most email marketing platforms offer built-in testing tools. Use them to preview your email on different devices and screen sizes.
7. Maintain A Good Email List Hygiene
A clean list ensures your emails reach active and relevant subscribers. Internet Service Providers (ISPs) track the sender’s reputation. A clean list with fewer bounces reduces spam complaints and improves your chances of landing in the inbox, not the spam folder.
There are ways to identify and remove inactive subscribers from your list:
Schedule regular list cleaning sessions, at least quarterly.
Use list verification tools that scan your list for invalid or risky addresses.
Set a timeframe for inactivity, like no opens or clicks in the past few months. These subscribers are likely not interested anymore.
There are 2 types: soft bounces (temporary issue) and hard bounces (permanent issue). Remove hard bounces immediately. You can try to re-engage soft bounces but if they continue to bounce, remove them too.
8. Add Call-to-Actions (CTAs) That Convert
The goal of your email marketing campaign is to get your subscribers to take action. A CTA that is clear and concise bridges the gap between your message and their next step. Strong CTAs share these key features:
Make sure your CTA button stands out. Use contrasting colors, clear fonts, and sufficient size for easy clicking on any device.
Use strong action verbs that tell subscribers exactly what to do next. Take a look at this email example from Breaking Eighty. They had a clear call-to-action (CTA) that lets you choose where to get their golf launch monitors.
Email Marketing Campaign Management - Breaking Eighty
Avoid lengthy phrases and focus on the core action you want subscribers to take.
Put your CTA in a prominent location where subscribers are most likely to see it: end of your email, after a key benefit, or within a banner image.
Include secondary CTAs throughout your email but avoid overwhelming subscribers.
9. Stay Compliant With Email Regulations
The world of email marketing operates within legal frameworks. Understanding them ensures you are playing by the rules and protecting your subscribers. Here’s a quick rundown of the key regulations you need to be aware of:
General Data Protection Regulation (GDPR): This applies if you are emailing subscribers in the European Union (EU). GDPR focuses on strong data protection and user privacy.
Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM): This is the main law governing commercial email in the United States. It focuses on curbing spam and giving subscribers control over their inboxes.
Both GDPR and CAN-SPAM share several core requirements:
You can’t email someone unless they have explicitly agreed to receive your messages. This usually involves a sign-up form with a clear checkbox.
Always include a clear and easy unsubscribe option in every email. One click and they are off your list.
Clearly identify your company and physical address in your emails. Don’t mislead subscribers about the sender or the content.
Here are the best practices to ensure ongoing compliance:
Keep records of how and when subscribers opted-in to your list.
Respect preferences. Don’t spam subscribers who have unsubscribed.
Remove inactive subscribers and those who request removal to maintain a healthy list.
Consider a double opt-in process where subscribers confirm their sign-up through a verification email. This strengthens consent verification.
How To Measure Your Email Marketing Campaign Management Success: 5 KPIs To Track
Let’s look at 5 KPIs that will tell you exactly what is working and what is not, so you know what tweaks to make for the best results.
I. Click-Through Rate (CTR)
