AR filters help brands break through the circle
Posted: Mon Apr 21, 2025 9:36 am
Post author:noviaPost published:March 2, 2023Post category:News/Industry Information
Recently, Snapchat teamed up with game developer miHoYo's game "Genshin Impact" to launch an immersive AR filter and effect advertisement, allowing Snapchat users to immersively experience the characters and worldview of "Genshin Impact" in its application.
AI+AR, creating extraordinary experience
This marketing campaign simulates the story of canada phone number lead the game "Genshin Impact", using AR technology to combine the real and the virtual to create the effect of traveling through time and space. When the user opens the camera, a door appears, which connects the reality and the game. After pushing it open, you can be in different scene worlds in the game "Genshin Impact".On the Snapchat platform, this AR filter experience directly reached 24 million users worldwide within three days of its launch, with over 200,000 click interactions and over 52.65 million exposures in the United States alone, with overall exposure SOV increasing by 8.1%.
The user interaction time of the "Genshin Impact" AR filter was as long as 11.83 seconds, and the discussion heat on the site remained high during and after the promotion. During the promotion period, the popularity and topic discussion volume of "Genshin Impact" on the site was 146% higher than before the launch; after the promotion ended, the popularity continued to be 91% higher than before the launch.
Recently, Snapchat teamed up with game developer miHoYo's game "Genshin Impact" to launch an immersive AR filter and effect advertisement, allowing Snapchat users to immersively experience the characters and worldview of "Genshin Impact" in its application.
AI+AR, creating extraordinary experience
This marketing campaign simulates the story of canada phone number lead the game "Genshin Impact", using AR technology to combine the real and the virtual to create the effect of traveling through time and space. When the user opens the camera, a door appears, which connects the reality and the game. After pushing it open, you can be in different scene worlds in the game "Genshin Impact".On the Snapchat platform, this AR filter experience directly reached 24 million users worldwide within three days of its launch, with over 200,000 click interactions and over 52.65 million exposures in the United States alone, with overall exposure SOV increasing by 8.1%.
The user interaction time of the "Genshin Impact" AR filter was as long as 11.83 seconds, and the discussion heat on the site remained high during and after the promotion. During the promotion period, the popularity and topic discussion volume of "Genshin Impact" on the site was 146% higher than before the launch; after the promotion ended, the popularity continued to be 91% higher than before the launch.