3 points of attention that your company should have from 2018 onwards
Posted: Mon Apr 21, 2025 9:27 am
With the evolutions coming to the market, these digital marketing trends will boost the way countless brands communicate. However, this cannot make your company lose focus, especially when it comes to adjusting investments.
It is common for strategy innovations to confuse the minds of many professionals, especially in a market as competitive as the digital one.
It is important to remember that marketing continues to be a strategy that requires solidity and continuity, so there are three important points when defining your way of investing:
1. Organic reach on social media
Despite being the places with the bahamas mobile database highest concentration of internet users, brands are already feeling a decrease in their overall reach within social networks.
This is due to the algorithm changes that are happening, where platforms are trying to justify the use of sponsored posts.
Boosting on social media has become an outdated form of investment, while marketing strategies within Google's organic searches can be much more useful.
In addition to being able to direct the consumer into an environment controlled by you, organic searches have a greater and more effective reach.
A well-executed strategy can generate a large number of leads, in addition to connecting well with customers in the post-sales relationship.
2. Investing in media and AdWords intelligently
The decline in organic reach on social media is imminent. As a result, the prices for investing in content on these platforms are increasingly high. Investing in these strategies is still possible, but this needs to be studied in depth.
Invest in partner companies that can help you invest in these actions intelligently. With the high cost and highly competitive platforms, it is necessary to understand the current social media market to avoid large expenses.
Another alternative is to invest in AdWords, using your own communication channel, with diversified content and an investment in relevant keywords.
It is common for strategy innovations to confuse the minds of many professionals, especially in a market as competitive as the digital one.
It is important to remember that marketing continues to be a strategy that requires solidity and continuity, so there are three important points when defining your way of investing:
1. Organic reach on social media
Despite being the places with the bahamas mobile database highest concentration of internet users, brands are already feeling a decrease in their overall reach within social networks.
This is due to the algorithm changes that are happening, where platforms are trying to justify the use of sponsored posts.
Boosting on social media has become an outdated form of investment, while marketing strategies within Google's organic searches can be much more useful.
In addition to being able to direct the consumer into an environment controlled by you, organic searches have a greater and more effective reach.
A well-executed strategy can generate a large number of leads, in addition to connecting well with customers in the post-sales relationship.
2. Investing in media and AdWords intelligently
The decline in organic reach on social media is imminent. As a result, the prices for investing in content on these platforms are increasingly high. Investing in these strategies is still possible, but this needs to be studied in depth.
Invest in partner companies that can help you invest in these actions intelligently. With the high cost and highly competitive platforms, it is necessary to understand the current social media market to avoid large expenses.
Another alternative is to invest in AdWords, using your own communication channel, with diversified content and an investment in relevant keywords.