Knowledge to become an outstanding Digital Marketing professional

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We are talking about the hybrid profile – with knowledge in several areas of Digital Marketing – allowing you to act efficiently within the company. Some basic knowledge required to become a good Digital Marketing professional are:

Content Marketing
Content marketing is a strategy that aims to engage the public and increase the network of potential customers through relevant content . It is good that you understand this strategy, as it can contribute to achieving good results.

SEO

Search Engine Optimization (SEO) , as you peru mobile database already know, SEO is a series of techniques that can be applied to a website, internally and externally, so that it obtains a better positioning in internet search engines , such as Google, for example.

These techniques bring results organically, without any advertising costs. In lean times, organic solutions are welcome.

Social media
Digital social networks attract a huge number of people and are a way for companies to interact with their audience, developing relationships and strengthening ties. Therefore, knowing the main social networks and how each one works is extremely important for a digital marketing professional.

It is the responsibility of the professional who works specifically in this area to understand the metrics of these channels, enabling the constant optimization of results.

Also read: 4 things you need to know before joining social media .

Paid Media
Paid media is all communication carried out by a brand through the investment of money, with the aim of obtaining some expected result. These are paid advertisements that aim to promote a specific product, brand or service, bringing more visibility, engagement or even sales.

The most common examples of paid media in the online world are sponsored links from search engines (such as Google) and sponsored ads on social media such as Facebook, Instagram and/or LinkedIn . But there are several channels with many possibilities in each.

This is also one of the easiest ways to attract visitors to a website, for example. In addition to generating more visibility for the company , paid media also boosts sales and/or conversions .

Digital marketing professionals who work with advertising must understand how paid media works and have a strategic vision of the business and its competitors , in order to understand the right time, how and how much to invest, according to the market.