Importance of Blog in Personal Marketing

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Today we are going to talk about the importance of a blog in personal marketing on the Internet, as this is one of the main elements of any online personal branding strategy.

Creating a personal blog for your personal social media marketing strategy is an easy way to make your thoughts, ideas, opinions and knowledge public, and best of all, you can do it without any programming knowledge, not even HTML.

The blog is the ideal place to express your views and interact with users, thus strengthening your image and expanding your professional network.

Nowadays, anyone can honduras mobile database have a blog, simply by creating an account on a free blogging platform like WordPress or Blogger , setting up the blog and starting to write your articles.

If you opt for a more professional solution, and I recommend it, you can purchase your own domain and install WordPress . The resources in this case are even greater and the domain itself gives the initiative a much more professional look.

The blog will represent your knowledge and will act as a hub for all your social media activity. It is on your personal blog that you will plant the seeds of your relationships. In a personal marketing and social media strategy, you need to have a central point for your actions and that point is your blog. It is where you will showcase your knowledge and share your achievements.

The content of your personal blog
The issue of content is not a justifiable problem for not creating a personal blog to incorporate it into your personal internet marketing plan .

If you are looking for a job, you can write about the problems in your area of ​​work and demonstrate that you understand your segment and that the employer may be dealing with a potential employee;
If you are a consultant, you can write your thoughts, work and research about your area of ​​expertise.
If you are an artist, you can create an online portfolio, publish photos of your work on your blog, detail projects and other ways of publicizing your achievements;
If you are a business owner, you can include your company's mission and values ​​on your blog, as well as explanations about the segment and perspectives.
In terms of personal marketing on social networks , I don't see how to structure a campaign without the presence of a blog, since it is the only social media that provides such an area for developing and publishing organized content, with flexibility and resources.