his is a successful example of AR glasses virtual try-on that closely combines user immersion experience with brand marketing. The brand provides users with a try-on window, giving them an immersive and real try-on experience and attracting them to place orders, which not only achieves profit and revenue growth , but also successfully establishes the brand's image of keeping up with the trend and high-end luxury goods. Users enter the try-on applet to start an immersive experience journey, shorten the purchase decision time, and can also take photos of the experience content and share it on social media, which not only has a novel and real try-on experience, but also satisfies the strong desire of Generation Z to share.
2. GUCCI provides new services of home try-on + portable purchase
Coincidentally, Gucci's online flagship store has also launched an AR glasses bosnia and herzegovina phone number lead virtual try-on experience, with high-precision digital display of products to interpret the exquisite details of glasses, and efficient AR face tracking to create a real wearing effect. Users can enter the Gucci flagship store at any time through a web browser or WeChat applet to try on glasses, and instantly experience the real effect of the glasses' materials and lenses under reflective conditions, restoring the offline shopping experience. Online AR try-on breaks through the limitations of time and space and upgrades consumers' shopping experience.
3. Ray-, playing with the new trend of AR glasses virtual trial
Ray-Ban, a well-known American high-end sunglasses and eyewear brand, provides users with a virtual try-on function on its official website. Customers can upload their own photos and then try different styles of sunglasses on the website to find the sunglasses that best suit their style and face shape. The launch of this function has attracted a large number of new and old customers to try it out, increasing the probability of users purchasing and ushering in a sales boom for Ray-Ban.
Ban launches official website trial
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