Understanding consumers’ emotional state will be essential. The pandemic has highlighted the need for empathy, and brands that demonstrate genuine concern for the well-being of their customers and the wider community will have a competitive advantage.
– Evolved Influencer Marketing:
Influencers will continue to play an important role, but the germany mobile database will be on micro-influencers and creators who truly connect with their communities.
Authenticity will become even more valued, and consumers will trust recommendations that are genuine and less salesy.
– Sensitive and empathetic marketing:
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