How important is content marketing?

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To sum up this topic in just one word, the most ideal is “gigantic”.

Worldwide, almost 60% of internet users are internet users, representing a large portion of the world's population. In Brazil alone, however, this figure exceeds 80%, according to data from TIC Domicílios 2020.

This means that, whether on search engines or social media, your target audience, described by your company's personas, is certainly out there browsing the web, and content is one of the best options for reaching these people.

That said, let's continue with the material, starting gambling data brazil with an explanation of the importance of content production by an internal team.

How does in-house content production work?

Internal content production is done by your company's employees. Therefore, because these materials are produced by people who know your business well, they are more targeted towards the company's strategies and tend to be more focused than outsourced materials.

In fact, the internal team participates in meetings, knows how things work in the company, and even has the privilege of talking to other sectors of the organization, such as sales.

However, not everything works as well as it should: as they are usually small teams, production capacity tends to be low, which can delay entire digital marketing campaigns.

It is at these times that companies look for outsourced content, which we will see in the next topic.