Adding LinkedIn Ads into the mix complicates the budget question. While potentially useful for brand awareness or very specific campaigns, LinkedIn Ads generally have:
Higher Costs: Cost-per-click and cost-per-lead tend luxembourg mobile database be higher than on Google Search.
Lower Direct Lead Gen Intent: Users on LinkedIn are typically not in an active “buying” mode for IT support in the same way someone searching Google is.
Different Goals: It’s often better suited for branding or promoting specific content (like webinars) rather than immediate lead generation for core MSP services.
Trying to split a budget, especially a smaller one, between Google’s high-intent search and LinkedIn’s more passive environment often dilutes the impact on both platforms. A budget of $1,300 split between them, for instance, is unlikely to yield significant results on either.
- Board index
- All times are UTC
- Delete cookies
- Contact us