Engage Your Followers
Posted: Sat Dec 07, 2024 10:19 am
Social media was designed to have conversations with people. The more you can engage your followers and your target audience, the better.
You can do this in a variety of ways. Merriam-Webster, for example, uses a combination of polls, questions, and outrageous facts to engage their followers. At the same time, they are sharing some incredibly interesting and useful information, so chances are their followers will want to comment or share.
Make sure to respond to as many of your comments and shares as possible. Showing followers that you notice them and care about their questions or concerns is a great way to make you appear more human and less like a faceless brand.
You can also mention some of your followers, particularly the people you know are brand ambassadors and love and regularly use your products.
Offer Social Support
Offering customer support on social media is a great way not only to actually help customers, but to showcase your dedication to customer care. Since all reported issues can be seen by all of your followers, the way you respond can earn you some serious appreciation.
For example, Domino’s takes extra time and care to respond to customer concerns and issues on their Twitter account. They respond quickly, they are always friendly and genuinely helpful, and they want to ensure the customer has the best possible experience.
They even respond to comments of a more humorous nature, and often engage with the content their followers and fans are sharing on social media.
You can create a dedicated customer support profile if you want to ensure you get to every message as soon as possible. Just make sure you also check your regular profile too, as a lot of people will still comment there as well.
Share User-Generated Content
User-generated content is a great format for humanizing your brand. Whether it’s videos or photos, they will showcase your products or services in a large variety of ways. They will prove that others have liked working with you, and help you reach a larger audience.
Glossier is great at sharing their followers’ content. They are at the same time shouting out their loyal customers, and potentially boosting their following. They are also tapping into a practically endless pool of content that will showcase the diversity and quality of their products.
Make sure to always tag the author of the content and send them a personal message, letting oman telemarketing list them know about the share. The more engaged you are, the more human you’ll be too.
You can also add your own comments and stories to the photos you share, thereby adding another layer of messaging to them.
Film Helpful Videos
Video is a great format for showcasing your human side on social media. Most platforms allow you to share short or long video formats, which you can use in a variety of ways to get closer to your followers.
GetSafe has a great YouTube channel that can serve as inspiration. They detail how their solution can help you stay safe at home, and in a witty and engaging manner describe the benefits.
You can film similar content in a shorter format for Instagram. Highlight the benefits of buying your product or service, and describe how it will make customers’ lives better.
How-to videos are another great format you can use on social media. Any kind of advice that helps customers make the most of their products will go a long way in helping them see you as more human.
Ideally, you will show yourself or some of your team using the items in various situations. That way, you can both show the people behind the brand and the various uses for your solutions.
You can do this in a variety of ways. Merriam-Webster, for example, uses a combination of polls, questions, and outrageous facts to engage their followers. At the same time, they are sharing some incredibly interesting and useful information, so chances are their followers will want to comment or share.
Make sure to respond to as many of your comments and shares as possible. Showing followers that you notice them and care about their questions or concerns is a great way to make you appear more human and less like a faceless brand.
You can also mention some of your followers, particularly the people you know are brand ambassadors and love and regularly use your products.
Offer Social Support
Offering customer support on social media is a great way not only to actually help customers, but to showcase your dedication to customer care. Since all reported issues can be seen by all of your followers, the way you respond can earn you some serious appreciation.
For example, Domino’s takes extra time and care to respond to customer concerns and issues on their Twitter account. They respond quickly, they are always friendly and genuinely helpful, and they want to ensure the customer has the best possible experience.
They even respond to comments of a more humorous nature, and often engage with the content their followers and fans are sharing on social media.
You can create a dedicated customer support profile if you want to ensure you get to every message as soon as possible. Just make sure you also check your regular profile too, as a lot of people will still comment there as well.
Share User-Generated Content
User-generated content is a great format for humanizing your brand. Whether it’s videos or photos, they will showcase your products or services in a large variety of ways. They will prove that others have liked working with you, and help you reach a larger audience.
Glossier is great at sharing their followers’ content. They are at the same time shouting out their loyal customers, and potentially boosting their following. They are also tapping into a practically endless pool of content that will showcase the diversity and quality of their products.
Make sure to always tag the author of the content and send them a personal message, letting oman telemarketing list them know about the share. The more engaged you are, the more human you’ll be too.
You can also add your own comments and stories to the photos you share, thereby adding another layer of messaging to them.
Film Helpful Videos
Video is a great format for showcasing your human side on social media. Most platforms allow you to share short or long video formats, which you can use in a variety of ways to get closer to your followers.
GetSafe has a great YouTube channel that can serve as inspiration. They detail how their solution can help you stay safe at home, and in a witty and engaging manner describe the benefits.
You can film similar content in a shorter format for Instagram. Highlight the benefits of buying your product or service, and describe how it will make customers’ lives better.
How-to videos are another great format you can use on social media. Any kind of advice that helps customers make the most of their products will go a long way in helping them see you as more human.
Ideally, you will show yourself or some of your team using the items in various situations. That way, you can both show the people behind the brand and the various uses for your solutions.