What is A/B Testing and How Does it Work?

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This is a test in which a page is divided into two different versions: the current one and a new one that we want to test. After a certain period of time, we netherlands mobile database which of the versions has the highest conversion rate to choose the version we want to implement.

Why is it important to use A/B testing?
According to John Donahue (Chief Product Officer), product director of the Sonobi platform, the advantages of A/B testing are unquestionable. “ Developing any creative project requires a lot of assumptions and A/B testing allows you to remove those assumptions ”.

Donahue also claims that using A/B testing can save 40% of the media budget on advertising platforms like Facebook, as it produces more effective and targeted results.