There are some myths about content marketing that end up harming any initiative in this area, and even worse, they are so ingrained that few people bother to challenge them.
While some of them may even contain a grain of truth, the fact is that if repeated too often, these myths end up hindering the success of content marketing.
Most marketers today understand the goal of content marketing: know your audience, add value, and don’t sell too hard.
But content marketing is jamaica mobile database evolving rapidly, and success isn’t always easy. As a result, it’s easy for old ideas to outlive their usefulness or for marketers to overreact to changing landscapes.
When this happens, myths and misconceptions arise. These myths about content marketing may have some truth to them, but they ultimately hinder the success of this strategy.
With that in mind, let’s clear up five myths about content marketing that continue to haunt professionals working in this field.
Check out the main myths about content marketing
Below I have listed some of the main myths about content marketing that I have seen published on some websites, and that are part of some discussions.
Your content output speaks for itself
Myth – If your content fails to generate the expected results with your target audience, it is not good enough or you are not producing enough.
Reality
Quality content remains the heart of your marketing efforts and there is no substitute for good quality content.
It’s relatively easy to fall into the cult of “more” or the cult of “better” and fail to examine the role of amplification and distribution in content marketing success.
Without support and validation from other channels such as email marketing and social media, even the best content can fail in an Inbound Marketing strategy .
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