Use a responsive design so your email automatically adjusts to different screen sizes.
Avoid complex designs that might not display well on mobile devices.
Use large fonts and buttons. Make it easy for subscribers to read and interact with your email on the go.
Before sending, test how your email looks and functions on different smartphones and tablets.
15. Send Emails At The Right Time & With The Right Frequency
Email Marketing Best Practices - Best Email Open Rates During The Week
Studies show that open rates are higher on weekdays. Avoid weekends when people are norway telemarketing [/url less likely to be checking work emails. There is also a sweet spot when it comes to the time of day. Research suggests that emails sent in the morning or early afternoon get the most attention.
That said, the best time and frequency for your emails depend on your audience and industry. Here’s how to hit the bullseye:
Don’t be afraid to try different times and see what gets the most opens.
Start with what you think might work and track your results. Use email marketing tools like Constant Contact or HubSpot that provide analytics to see how your emails perform at different times and on different days.
Different people check their email at different times. Are you targeting working professionals? Early mornings or evenings might work best. Marketing to students? Weekends or evenings could be golden.
16. Use Analytics To Track Your Email Marketing Performance
Data is your friend in email marketing. Use analytics tools to track your performance and identify areas for improvement. But with so many tools available, picking the right one is easier said than done. Not all tools are perfect for every business.
The key is to find the tools that work best for you. Exploring this list of eCommerce tools can be a great starting point where they compare and review different solutions. This way, you can find the ones that best suit your requirements and help you take your email marketing to the next level.
Here’s what you can track with these tools:
Metric
Purpose
How it Helps
Open Rates
Measure email engagement
Helps refine subject lines and CTAs
Unsubscribe Rates
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Indicate subscriber disinterest
Indicates if subject lines or content are not resonating with the audience
Click-through Rates
Measure email click engagement
Helps optimize email content and design, indicating which links are most appealing to your audience
Conversion Rates
Measure email effectiveness in driving actions
Indicates how well your email content and design are persuading subscribers to take action, helping
17. Include Social Sharing Buttons In Your Emails
Make it easy for subscribers to share your content with their network. Social sharing buttons are a simple way to increase reach and engagement. Here’s how to use social sharing buttons effectively:
Choose the most relevant social platforms your target audience uses most.
Make the buttons easy to find. Place them strategically in your email, like near the top or bottom.
Use clear and recognizable icons. Subscribers should instantly understand what each button does.
This strategy works great if your email marketing is all about getting your brand noticed, as explained in this guide on building brand presence. When subscribers share your emails on social media, they expose your brand to a whole new network of potential customers.
This expands your reach and introduces your brand to people who might not have heard of you before. The more your brand is shared and seen across social media platforms, the more familiar people become with it. This repetition builds brand recognition and makes your brand more memorable in the long run.
